9:30 Registration and Coffee
9:45 Welcome and Introductions
10:10 What is Franchising?
Presenter: British Franchise Association
An introduction to what, in practical terms, franchising is, and is not, the bfa's aims, objectives and membership types and the state of franchising.
10:40 What Can be Franchised?
Presenter: bfa Affiliated Consultant
A look at potential or existing branch networks, job franchises, business format
franchises, investment franchises, key criteria and common reasons for failure.
11:00 The Franchisee/Franchisor Relationship
Presenter: British Franchise Association
A discussion of the franchisor's, franchisee's and joint obligations, and the franchise
agreement.
11:15 Coffee
11:30 The Franchising Process - Getting Started
Presenter: bfa Affiliated Consultant
Reviewing the network development plan, pilot operation, operating system and
franchise agreement.
11:55 A Franchisor's Viewpoint
Presenter: bfa Member Case Study
bfa member franchisor talks about the advantages and disadvantages of franchising,income and expenditure needed by the franchisor and the potential downsides and
real life problems.
12:25 The Franchising Process - Ongoing Development
Presenter: bfa Affiliated
Consultant
How to market the franchise, recruit franchisees, recruit and train support staff and
train and support franchisees.
12:55 Open Forum Session
Presenter: Facilitator
13:10 Lunch
14:00 A Franchisee's Viewpoint
Presenter: bfa Member Case Study
A bfa member franchisee explains why they chose franchising and the specific
franchise they invested in and the potential downsides of franchising.
14:30 The Franchising Process - The Future
Presenter: bfa Affiliated Consultant
A discussion on monitoring and motivating franchisees and what happens at the
end of the relationship.
15:00 Raising Finance
Presenter: bfa Affiliated Bank
Why banks like franchising and what banks look for in order to lend money.
15:30 Is Franchising Right for Your Business?
Presenter: Facilitator
An overview of the day and a last chance to clear up any unanswered questions.
15:45 Close