Suggested projects

The franchising industry can sometimes be seen as one of mystery to many. It is a term misused on a regular basis and one that many misunderstand. So, what is really meant by the term ‘franchise’ and what does it mean to those businesses that use it as a way of expanding?

Example projects which will help you to understand franchising and the opportunities that it offers include:

  1. Identify franchise businesses from each of the following sectors:
        – high street retailers (shops)
        – fast food outlets
        – service-based businesses
        – mobile/van-run businesses
  2. Choose three franchised business to use as case studies and look at:
        – why they might have chosen franchising as the route to  expanding their business
        – how they went about setting up the franchise operation
        – how they attracted the interest of potential franchisees
        – what qualities they were looking for in their franchisees
  3. Identify 5 businesses in your local area that are franchised and look at what marketing they undertake, considering where and how they are advertising.
  4. Research three businesses which were founded outside the UK and then look at how they expanded into the UK market – did they use franchising?
  5. Imagine that you are setting up a business and consider whether franchising is an appropriate method of expanding that business – think about the pros and cons of franchising and how they would fit with your business model.
  6. Imagine that you have decided to start your own printing business. Consider whether you will start the business up on your own, from scratch, or whether you would wish to join a franchise network. Consider the advantages and disadvantages of both options and how you imagine you might cope with them.

Objective full-day seminars and other events open to non-members.

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  • Sean Geddes
    Domino's Pizza - Franchisee case study

    Sean Geddes decided to drastically change his lifestyle after the birth of his first child, turning his back on a logistics career to become a Domino's Pizza franchisee. He's now the company's largest franchisee in Scotland.

    Read the full case study
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