This is the 26th annual survey commissioned by the British Franchise Association (bfa), sponsored by NatWest and conducted by independent research consultancy BDRC. The survey provides a detailed in-depth analysis of franchising in the United Kingdom.
Survey contents include:
SCALE OF ACTIVITY IN THE UK
- Franchise industry size and dynamics
- Franchising in a broader context
THE IMPACT OF THE RECESSION ON FRANCHISING
- What was feared at the end of 2008?
- But what actually happened?
- What the future holds
THE STRUCTURE OF THE FRANCHISE INDUSTRY
- Types of franchise system
- Churn in franchising
- The economic contribution of franchising
- Employment in franchising
- Franchising across the UK
- Exporting UK franchising
THE JOURNEY TOWARDS BECOMING A FRANCHISE
- Researching and finding the right franchise
- The franchisor perspective on recruitment
- Levels of investment required to open a new franchised unit
- Level of investment required for a resale
- Levels of investment needed by new Franchisees
- Recurring costs levied by Franchisors
- Running costs
- Costs involved in launching a Franchise
- Banking relationship
THE FRANCHISING COMMUNITY
- Franchise characteristics
- Categories of Franchisee
- Training and support
- Franchise satisfaction levels
- Franchise contracts & renewals
- Thinking of the future
- bfa membership
REGULATION & COMPLIANCE
- Actions taken to ensure compliance
- Sources of information about regulation
- Environmental measures taken
TECHNICAL APPENDIX: SURVEY METHOD |