"The European Franchise Survey and Supplement together provide vital data for all who are interested in franchising across Europe. We are delighted to have sponsored both, and to be able to use the information they contain."
Mr Peter D Stern, NatWest Banking Group, UK

"The European Franchise Survey gave us a good start with fulfilling our need for information on European franchising."
Mr Borge Nilssen, Senior Partner,
Effectum Franchise Consulting, Denmark.

"I keep the European Franchise Survey on my desk for easy reference. It is very, very useful when investigating the opportunities for service based companies to franchise in Europe - and it's very easy to go through and pick up information from."
Mr F Mitman, Drain Doctor UK entrant to Europe.

"The Supplement is very much to the point. I have used it already and have sent a copy to my colleagues in Switzerland too."
Ms Esmd Pak, Export Manager, Villeroy & Boch, Luxembourg

"The Supplement is superb - it's all there I have already been referring to it."
Mr Terry Howorth, Recognition Express, UK master franchisor for Europe.

European Franchise Survey

The European Franchise Survey and the Supplement "Progress & Prospects 1998" were commissioned by the European Franchise Federation (EFF), sponsored by NatWest Banking Group in the UK, with research by the British Franchise Association.

The comprehensive European Franchise Survey, published in August 1997, provides an in-depth, country by country report on each European franchise market. For each country the Survey:

• Reports on the general commercial climate
• Discusses the development and future of franchising
• Identifies inbound and outbound franchise systems
• Gives details of the franchise association and its member companies

The Supplement both updates aspects of the Survey and brings forward new analysis, reporting on the Progress and identifying the Prospects for franchising in Europe towards the Millennium.

Whether you are an existing or potential European entrant, consultant or other interested party, the Supplement gives 'at a glance' information, including:

• Which European countries have the highest value of franchising turnover
• Which have the most franchise systems
• Which countries appear the most accommodating to incoming franchisors
• How market sectors vary between countries
• Who are Europe's "Top 40" identified franchises
• What challenges European legislation has for the franchise industry

A Note from NatWest - the Survey Sponsors

Natwest has been involved in franchising since 1981 and has lent many millions of pounds to franchisees and franchisors.

It is our pleasure to have sponsored this first published review of franchising in europe which includes franchisors who are developing not only in their own countries, but also elsewhere in Europe.

The future for franchising in Europe is bright and the number of Pan European franchisors is likely to grow at an increasing pace. We hope that further EFF/NatWest Surveys will track this development.

Peter D. Stern, Natwest Retail Banking Services

Countries Covered

Countries covered by the survey are:

Both surveys examined aspects of franchising in Austria, Belgium, Denmark, France, Germany, Hungary, Italy, the Netherlands, Portugal, Spain, Sweden and the United Kingdom. Finland and Switzerland are recent members of the EFF and, as such, are included in the Supplement only.

The Czech Republic, Ireland, Poland and Yugoslavia are included in the pan-European sample of the original survey.

Contents

Domestic Analysis

Services provided by EFF Member Associations.

NatWest Market Intelligence Reports for each country.

The Survey reports on the development of franchising in EFF Member States and provides current statistics on the health of domestic franchising for each country.

Member lists for each EFF Member Association are included.

Analysis Includes:

• Number of Franchisors
• Number of people employed
• Total turnover generated from franchising in ECU
• Sector breakdowns
• Number of Franchised Units

Pan-European Analysis

Comparisons between countries of the scale of in-bound and out-bound pan-European franchising and analysis of the destinations of out-bound pan-European franchisors and the origin of in-bound pan-European franchisors.

Analysis of the economic contribution of pan-European franchisors for the above countries:

• Number of franchisors
• Number of franchised units
• People employed
• Turnover
• Historic development and perspectives for future developments

The survey also includes an individual listing of franchisors operating in more than one European country showing the span and scale of their franchised operations and the origin of franchise operations.

Research Methodology

The data for the research has been secured primarily through desk research with EFF Member Associations, and research visits to Associations. Questionnaires were then sent to all known franchisors in Europe, supplemented where necessary by postal questionnaires and follow-up calls to the International/European Headquarters of known pan-Euopean franchisors.

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