What are the judges looking for?

With new categories for 2014, here is what will make the finalists and winners stand out...

bfa HSBC Franchisor of the Year Awards
The judges will be looking for a business that demonstrates a passion for and commitment to ethical franchising. They will be able to evidence strong infrastructure and support for their network ensuring that franchisees have the best possible environment in which to succeed and reach their full potential. Judges will be looking for businesses where engagement with franchisees in strategic planning and open disclosure of relevant management information are both the norm and where exit support for franchisees maximises capital gains for franchisees from resales.

Eligibility: This award is open only to Full Members. 

Emerging Franchisor of the Year
Franchisors need to share their journey so far. How have they stood out from the crowd in their early days in franchising? Judges will be looking for a good infrastructure providing support to a growing network, solid preparation prior to the launch of the franchise, and demonstrable network growth in terms of franchisees and their revenues.

Eligibility: This award is for franchisors who have been franchising for five years or less (NB: 5 years from the date of recruiting your first franchisee)

Franchisee Recruitment Award
Judges will be looking for a business that can demonstrate effective and responsible franchisee recruitment. It is important to show good lead generation, qualification and selection process and how the right selection has resulted in successful franchisees downstream.

Eligibility: All Members

Award for Innovation
Judges are looking for innovative changes to the business that have significantly impacted the franchise network. Have you diversified into a new market? Managed a corporate conversion? Undergone fundamental change? Successfully integrated internet sales? Entrants will need to demonstrate how they have adopted new systems, processes and/or technology, and evidence how it has supported and strengthened the franchise system and network. You’ll need more than just a new app to take home this award.

Eligibility: All Members

Brand of the Year
This award is for businesses that can demonstrate how they have developed their brand. How do you promote your brand at local and national level while ensuring consistency of message and marketing synergy? Have you introduced the use of social media to strengthen your brand and franchise network? Judges are looking for a brand that has responded to market changes/needs or perhaps has successfully rebranded and stands out from the crowd. It will be important to demonstrate the effect of your branding success.

Eligibility: All Members

Award for International Achievement
This award could be for either a UK master franchisee entering their overseas master franchisor on the basis of the outstanding support and strategies they’ve put in place to help the UK network succeed, OR for a UK franchisor that can demonstrate the successful exporting of their brand into international markets with evidence of the progress of their overseas franchised operations.

Eligibility: Members with an international operation

 
 
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    Mac Tools - Franchisee case study

    Philip left school at 16 to undertake a two-year National Diploma in Advanced Engineering. At the same time he worked a couple of days a week for a local garage where he'd been helping out on a Saturday since his school days. He continued his studies with an NVQ in Motor Vehicle Maintenance before joining the garage full-time.

    Read the full case study
 
 
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