Why you should enter the bfa HSBC Franchisor of the Year Awards 2016
By Cathryn Hayes, the bfa's head of business support and chair of the awards judging panel in 2015, who spent many years as a judge in her former role as head of franchising at HSBC
Awards aren’t just about the champagne and the canapes! The bfa HSBC Franchisor of the Year awards ceremonies are great events for networking and celebrating success, but these awards have much more to offer than just a fun evening.
Stephen Watson, MD of Agency Express, the reigning 2015 bfa HSBC Franchisor of the Year, said “To be named Franchisor of the Year last year was an incredibly proud moment for the business and for me personally. Being able to share that honour among our small head office team and franchisees, the very people who made our award possible, has been truly special and we’re still benefiting from the promotional opportunities.”
At the outset, completing the application process will enable you to really focus on the areas where your franchise has proved successful. It is not always easy to take the time out of a busy work life to review and consider what works well for your business and for your franchisees – but writing an awards entry will ensure that you do just that.
The application process will provide a valuable opportunity to appraise your business. It will often lead you to view your franchise in a different way and will encourage you to identify strengths and weaknesses as you go through the process.
The judging itself can be considered as an opportunity for benchmarking. The judging panel will compare your application with other franchises; you will therefore have an opportunity to assess your position in relation to that of other franchisors.
Becoming a finalist brings its own advantages. These prestigious awards and their high profile, both within the franchise sector and beyond, generate significant amounts of PR coverage, and this can have a direct impact on your franchise. Winning these awards helps to differentiate you from competitors, and can provide a real advantage – the awards are only open to bfa members, demonstrating the quality and ethical standards of the winners and finalists.
And being able to demonstrate that you have received recognition as one of the best franchisors can make it easier to attract top quality talent – both franchisees and staff.
The five categories you can enter are:
- Franchisor of the Year – bfa Full Members only
- Emerging Franchisor of the Year
- Franchisee Recruitment Award
- Award for Innovation
- Award for Customer Focus
A mere 1,000 words stands between you and the winning trophy at the moment – why not start to make that a reality by downloading the entry form and starting to document your success. After all, you have to be in it to win it…!