Franchising my brand

As a franchisor you will be building a brand with a reputation that other people will want to buy into. You will, therefore, need a brand which is distinctive and appropriate for all the places you would want to have franchisees in operation.

It will also be your responsibility, and your obligation to franchisees paying for the benefit of using your brand, to protect it against abuse, both by outsiders and by ex-franchisees. You will, therefore, need specialised advice on protecting your trade and service marks.

The British Franchise Association maintains a list of franchise lawyers with the necessary experience.

Go to step three: The franchised system

Objective full-day seminars and other events open to non-members.

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    ServiceMaster - Franchisee case study

    Andy worked for ServiceMaster for 10 years before he became one of their franchisees. His long apprenticeship in the industrial cleaning industry stood him in good stead to succeed when he got to the top.

    Read the full case study
 
 
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