Franchising my brand

As a franchisor you will be building a brand with a reputation that other people will want to buy into. You will, therefore, need a brand which is distinctive and appropriate for all the places you would want to have franchisees in operation.

It will also be your responsibility, and your obligation to franchisees paying for the benefit of using your brand, to protect it against abuse, both by outsiders and by ex-franchisees. You will, therefore, need specialised advice on protecting your trade and service marks.

The British Franchise Association maintains a list of franchise lawyers with the necessary experience.

Go to step three: The franchised system

 
 
  • Christina Gray
    Rosemary Bookkeeping Ltd - Franchisee case study

    Christina has over 17 years experience in financial accounting and management exposure working for SMEs, working as a financial controller in various companies since 1994 and she is AAT qualified to technician level.

    Read the full case study View franchise details
 
 
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