Franchising my brand

As a franchisor you will be building a brand with a reputation that other people will want to buy into. You will, therefore, need a brand which is distinctive and appropriate for all the places you would want to have franchisees in operation.

It will also be your responsibility, and your obligation to franchisees paying for the benefit of using your brand, to protect it against abuse, both by outsiders and by ex-franchisees. You will, therefore, need specialised advice on protecting your trade and service marks.

The British Franchise Association maintains a list of franchise lawyers with the necessary experience.

Go to step three: The franchised system

 
 
  • Clive and Clare Pearson
    Ovenclean - Franchisee case study

    Clare’s high powered job in publishing involved a long commute into London every day and Clive’s work in sales often took him away from home at evenings and weekends. Having children made them realise that it was time to re-evaluate their priorities.

    Read the full case study View franchise details
 
 
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