Franchising my brand

As a franchisor you will be building a brand with a reputation that other people will want to buy into. You will, therefore, need a brand which is distinctive and appropriate for all the places you would want to have franchisees in operation.

It will also be your responsibility, and your obligation to franchisees paying for the benefit of using your brand, to protect it against abuse, both by outsiders and by ex-franchisees. You will, therefore, need specialised advice on protecting your trade and service marks.

The British Franchise Association maintains a list of franchise lawyers with the necessary experience.

Go to step three: The franchised system

 
 
  • Glenn Weatherall
    Aspray Ltd - Franchisee case study

    Glenn completed significant due-diligence to ensure that Aspray was the right fit form him. Now he is the proud owner of an Aspray franchise. Glenn describes his experience as a prospective franchisee with Aspray.

    Read the full case study
 
 
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