Franchising my brand

As a franchisor you will be building a brand with a reputation that other people will want to buy into. You will, therefore, need a brand which is distinctive and appropriate for all the places you would want to have franchisees in operation.

It will also be your responsibility, and your obligation to franchisees paying for the benefit of using your brand, to protect it against abuse, both by outsiders and by ex-franchisees. You will, therefore, need specialised advice on protecting your trade and service marks.

The British Franchise Association maintains a list of franchise lawyers with the necessary experience.

Go to step three: The franchised system

 
 
  • Faye Cochrane
    Cafe 2 U Ltd - Franchisee case study

    Faye Cochrane was the business franchise manager of a popular coffee house in Scotland. She loves coffee, always wanted to be her own boss and took just four months to begin her journey as a Cafe2U franchisee.

    Read the full case study
 
 
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