Franchising my brand

As a franchisor you will be building a brand with a reputation that other people will want to buy into. You will, therefore, need a brand which is distinctive and appropriate for all the places you would want to have franchisees in operation.

It will also be your responsibility, and your obligation to franchisees paying for the benefit of using your brand, to protect it against abuse, both by outsiders and by ex-franchisees. You will, therefore, need specialised advice on protecting your trade and service marks.

The British Franchise Association maintains a list of franchise lawyers with the necessary experience.

Go to step three: The franchised system

 
 
  • Bruce Murray
    Expense Reduction Analysts (UK) Ltd. - Franchisee case study

    Bruce left his previous role as a director in a multinational print services company to join ERA as he wanted to develop his career, have more control over his future and achieve a better work/life balance.

    Read the full case study View franchise details
 
 
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