Franchising my brand

As a franchisor you will be building a brand with a reputation that other people will want to buy into. You will, therefore, need a brand which is distinctive and appropriate for all the places you would want to have franchisees in operation.

It will also be your responsibility, and your obligation to franchisees paying for the benefit of using your brand, to protect it against abuse, both by outsiders and by ex-franchisees. You will, therefore, need specialised advice on protecting your trade and service marks.

The British Franchise Association maintains a list of franchise lawyers with the necessary experience.

Go to step three: The franchised system

 
 
  • Jan Chidley
    Recognition Express Ltd - Franchisee case study

    Jan was born in New Zealand and first came to England at the age of 21. Having been a full time mum to three children, she decided that a Recognition Express franchise would give her the opportunity to run her own business with flexibility around her home life.

    Read the full case study
 
 
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