Franchising my brand

As a franchisor you will be building a brand with a reputation that other people will want to buy into. You will, therefore, need a brand which is distinctive and appropriate for all the places you would want to have franchisees in operation.

It will also be your responsibility, and your obligation to franchisees paying for the benefit of using your brand, to protect it against abuse, both by outsiders and by ex-franchisees. You will, therefore, need specialised advice on protecting your trade and service marks.

The British Franchise Association maintains a list of franchise lawyers with the necessary experience.

Go to step three: The franchised system

 
 
  • Glenn Patullo
    Prokill Professional Pest Prevention - Franchisee case study

    In late 2006 I was approaching retirement and looking into a number of options for future employment – with three children and a new house to support doing nothing, although an attractive proposition, was out of the question!

    Read the full case study
 
 
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