Franchising my brand

As a franchisor you will be building a brand with a reputation that other people will want to buy into. You will, therefore, need a brand which is distinctive and appropriate for all the places you would want to have franchisees in operation.

It will also be your responsibility, and your obligation to franchisees paying for the benefit of using your brand, to protect it against abuse, both by outsiders and by ex-franchisees. You will, therefore, need specialised advice on protecting your trade and service marks.

The British Franchise Association maintains a list of franchise lawyers with the necessary experience.

Go to step three: The franchised system

 
 
  • Mark Ellis
    TruGreen - Franchisee case study

    Mark said: “I wanted to change my career and wanted to work for myself, and so started to look at possibilities. I decided to look at franchising because I like the idea of buying into something that has already been proven to work

    Read the full case study View franchise details
 
 
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