Franchising my brand

As a franchisor you will be building a brand with a reputation that other people will want to buy into. You will, therefore, need a brand which is distinctive and appropriate for all the places you would want to have franchisees in operation.

It will also be your responsibility, and your obligation to franchisees paying for the benefit of using your brand, to protect it against abuse, both by outsiders and by ex-franchisees. You will, therefore, need specialised advice on protecting your trade and service marks.

The British Franchise Association maintains a list of franchise lawyers with the necessary experience.

Go to step three: The franchised system

 
 
  • Jeff Longley: a truly family affair
    Mr Electric UK - Franchisee case study

    Jeff is a veteran of franchising, having held four different franchises in his life! He has great advice and a business which involves more than one member of his family too.

    Read the full case study View franchise details
 
 
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