Platinum Wave is a fully independent franchise consultancy firm accredited by the bfa. Platinum Wave’s expertise spans from helping successful entrepreneurs franchise their business both in and outside the UK, through to franchisee recruitment, sales generating marketing and driving franchisee performance across a wide variety of networks.
Managing Director Suzie McCafferty has over 17 years’ international franchise experience and is the bfa’s Regional Forum Chair for Scotland. Our team combines hands-on experience gained from running multi-million-pound franchise businesses with fresh, creative, strategic thinking that keeps our clients ahead of their competition. We’ve also got an extensive network of strategic partners who help to close the loop on any franchising need, whether bringing a brand into the UK or exploring international markets.
"Not only is Platinum Wave delighted to support International Franchise Week, we are incredibly excited to participate in the sessions, listen to the guest speakers, and network with such interesting and experienced attendees. Given that nearly 40% of UK franchisors now have a presence outside the country, IFW is surely one of the biggest industry events of the year – the bfa has done a fantastic job bringing it together." Suzie McCafferty, managing director.