Case Study - Conway Davies

ConwayConway, of Ableworld Gloucester, has recently broken the company’s record for the highest first month’s sales after opening (April 2014).

He says: “Just wanted to thank Ableworld and the team for getting us this far. I’m very much aware this is early days and we will need to keep working hard but we couldn’t really have asked for a better start. The support I’ve had from you all has been exceptional.”

Conway operates his mobility superstore and stairlift business from the town's historic docks. He could see there was a demand for providing quality products and services to the ever-growing elderly and disabled market, as he explains: “I first started to think about mobility issues when my partner Jackie began looking for products that helped satisfy her elderly father's needs. She didn't find it easy to find good quality products, and just as importantly good quality advice.”

Having identified a growing market, Conway was drawn to the Ableworld franchise offering. He adds: “I've always aspired to owning my own business. After meeting the founder of the company, and the franchise team, I couldn't help but realise how passionate they were about helping people, and this seemed like a great opportunity for me to get involved in, offering a much-needed service in a very worthwhile sector.”

After completing Ableworld's comprehensive training programme, Conway, his store staff and engineer were joined by a member of the dedicated franchise support team for the first two weeks of trading. This combined with a substantial marketing launch pack all contributed to the recent success of Conway’s business.

  • Ableworld UK Ltd

    Contact details

    Membership
    Member - Associate
    Sector
    Retail
    Contact:
    Paul Boniface QFP
    Email:
    paul.boniface@ableworld.co.uk
    Website:
    Ableworld UK Ltd  
    Tel:
    01270 627 185
    Location:
    Nantwich, Cheshire
    Desc

    Business description

    Started in 2001, Ableworld is one of the leading UK mobility and homecare retailers. We sell everything for the elderly and disabled, from walking sticks to scooters and stairlifts. We offer quality products and services at value-for-money prices which means our customers keep on coming back for more. These customers are set to grow as highly favourable demographic and political forces combine to make this one of the most exciting sectors in retail today.

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