Case Study - Nick Charles

A former Area Manager for Nationwide, Nick decided that after twenty-five years he had had enough of the financial sector. Accordingly, he ditched the long hours, the travelling away from home and responsibility for twenty branches, and instead looked for an opportunity to build a business for himself and reclaim his quality of life.

“Lots of people ask me how and why I made the leap from financial services to valeting,” he says. “The answer is quite simple. I love cars and have always spent time taking care of my own vehicles, so valeting appealed to me. Having said that, I looked at quite a lot of different options before finally settling on an Autosheen franchise.”

It was important to Nick to find a flexible business that he could work around his family, but also he wanted a well-proven, professional business where the figures stacked up in terms of long term growth and profitability. “I was impressed by the Autosheen business model and track record, I also liked the fact that the franchise is part of Farecla, a world renowned manufacturer of surface finishing products,” he continues. “What’s more, the training is independently accredited by the Institute of the Motoring Industry (IMI Awards).”

Nick is a firm believer in the power of demonstrations too.

“As part of my launch programme, Autosheen set up a series of appointments with businesses I had identified on my territory,” Nick explains. “The General Manager Adrian Stiehl then spent a few days with me helping me with those demonstrations and with further sales prospecting. Since then, I’ve been incredibly busy – and although I’ve only been in business for less than three months, I can see massive potential for rapid expansion.”

He estimates that currently around 30% of his new enquiries come from simply being seen out and about or at work, the remainder come from the national website or as a result of referrals.

“Most of my customers have prestige vehicles and are passionate about their cars - spending money to keep them looking pristine is second nature to people like that. Customers just love that I can make their cars look (and smell!)  pretty well brand new. In that sense it’s a fantastically satisfying business. In my previous life I never had a single customer express such absolute delight in the sheer quality of the job I’d done – hardly surprising I suppose, but that aspect is definitely an important part of the reward you reap from being an Autosheen franchisee.”

Apart from job satisfaction and flexibility, the other big reward for Nick is financial. His long term ambition, assuming that his business continues to flourish at the same rate, is to build a fleet of ten vehicles over the coming ten years.

Nick concludes, “I’m really happy with my lifestyle now. I spend much more time with my family, love what I do and have a solid long term plan to build a really successful management franchise.”