Barking Mad Ltd

Contact details

Member - Full
Animal Care and Training
Mrs Lee Dancy
Barking Mad Ltd  
015242 76476
2 Lane House Business Park, Kendal Road, Kirkby Lonsdale, Cumbria, LA6 2HH

About Barking Mad Ltd

Barking Mad won the HSBC Franchisee Support Award 2013Company Overview

Barking Mad delights thousands of customers by arranging home from home holidays as the alternative to kennels. We love dogs of all shapes and sizes and one-to-one care means our canine guests receive the undivided attention they need from our carefully selected hosts. We either arrange care in a home where there are no resident dogs, or dog holidays with a well-socialised resident playmate – ideal for breeds that enjoy the company of other dogs.

Barking MadFranchise Overview

DogFounded in 2000, Barking Mad is an established national franchise with coverage across the UK. Enjoying excellent national PR on BBC TV and radio, regional and national newspapers and magazines.

35% greenfield, 65% resales, 0 company-owned branches.

International partners operate in the US and Barking Mad’s International Partnership Programme officially launched in October 2010. The project involves the Barking Mad business model being sold on a non-compete Teaching System Agreement where partners have complete access to our unique franchisee/franchisor intellectual property.

Find out more via the Barking Mad video here.

Key Information

  • Network Size: 51-100 units
  • Franchise Type: Opportunity for both management and job
  • Typical Start-up Cost: £13,490 + suitable vehicle
  • Minimum Personal Investment: £10,000
  • Franchise Location: Home-based, van-based
  • Market: B2C

To understand exactly what is, and what is not, included in this financial information, click here (opens in a new window).


Regular support in field, on phone and online. Help is always on hand throughout term. Strong at launch, with robust franchise development template specifically designed to grow turnover at every stage.

Initial Training: 5 days in-house
First 6 months: 'Simple Steps' development programme
6-12 months: 'Plan to Succeed' workshop
2-5 years: Development & review
Ongoing: Quarterly ‘Area Group' meetings. Regional bi-annual sales meetings. Annual residential national conference – paid for by head office

Daily Life of a Franchisee

BMEvery day is different; a sociable role in the office, or out and about simply telling people who you are and what you do. You will spend time meeting new customers and their owners as well as host families to look after your canine guests. Driving to collect and deliver dogs. Meeting with local contacts such as vets, dog walkers and grooming parlours. Owner-operated business with potential for employees after year two.

Barking Mad Ltd Case studies

  • Tina Young

    Barking Mad Ltd: Tina Young

    When I was younger, I can’t recall telling my careers advisor that I wanted a job arranging holidays for dogs! So, how did I get here?

  • Amanda & Alan Hartley

    Barking Mad Ltd: Amanda & Alan Hartley

    Six years after becoming Barking Mad hosts and falling in love with the brand, Amanda and Alan finally got the chance to take on their own franchise; three awards in their first three years suggests it was worth the wait!

  • Nicola Sheard

    Barking Mad Ltd: Nicola Sheard

    When discovering her local Barking Mad was fully booked after she wanted a home from home for her own dogs, Nicola wanted to register for the future when she got home. Instead, she ended up buying the business!

  • Shirley Rands

    Barking Mad Ltd: Shirley Rands

    Shirley discovered Barking Mad after looking for somewhere for her own dog to stay while she was away. She was so impressed by the experience that she decided to become a franchisee!

  • Kevin Matthews

    Barking Mad Ltd: Kevin Matthews

    Having been a Barking Mad customer for several years and keen to run my own business, I jumped at the opportunity to take over this successful franchise and offer the same service to others.

  • Melissa Sincock

    Barking Mad Ltd: Melissa Sincock

    I first came across Barking Mad when my mum used the service for her dog. She loved it and knew that I would jump at the chance to work with dogs and run my own business.

  • Mark Abbott

    Barking Mad Ltd: Mark Abbott

    Mark bought his business at 55 years old having worked in IT and Sales. “I was looking for a new direction. We already have four mad, but very happy Yorkshire Terriers so the idea of building a business out of our love for dogs seemed a great idea."

  • Joe King

    Barking Mad Ltd: Joe King

    Until I joined Barking Mad I was an Outdoor Education Instructor working with young people in adventurous settings, it was a great job but when discovered Barking Mad I simply knew I had to get involved.

  • Kevin Gallacher
    Ed`s Garden Maintenance - Franchisee case study

    Kevin took redundancy from an oil company, did his research into what sounded like a great opportunity - and is so happy he's made the move from the corporate world to self-employment with support.

    Read the full case study
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