Case Study - Alex and Chris Cowe
Why would a Human Resources Director of a major US global manufacturer and his stay-at-home wife choose to take on a franchise? Well, to turn a love of dogs into a challenging and satisfying enterprise, that’s why! We live in a beautiful rural setting in Kinross-shire. Over 35 years of married life we have raised 2 amazing children, 5 adorable Boxers and an entertaining Kerry Blue Terrier.
In 2005 we became Barking Mad hosts and we enjoyed every minute with every dog. During this time we gained great insight into the unique and professional service offered by Barking Mad and we decided to become part of this nationwide business in 2006 by launching our premier service in Perthshire, Clacks and Stirlingshire.
We are very proud of our large customer base of happy dogs and delighted owners and much of our business comes through personal recommendation and referral. With our loyal and wonderful hosts and our friendly, bespoke service we know that we can offer peace of mind and an unforgettable holiday experience for dogs. We are passionate about dogs and we are equally passionate about delivering the best possible level of service. Running a Barking Mad franchise is a delight but we knew that being passionate about dogs alone would not be enough, we had to be realistic, self-motivated, business-minded and determined to make this venture profitable.
How would we describe our first 3 years? Packed full of new things to learn, stimulating and rewarding, challenging and never, ever boring.
Not content with one territory and against economic conditions at the time we took over Fife (an existing territory of 4 years standing) in November 2009. This has meant bringing additional staff on board and learning how to run two businesses.
For us, one of the major advantages of being franchisees is the supportive network within Barking Mad.
Our continuing success and enjoyment are due in no small measure to our wonderful host families, our loyal customers (old and new) and to each and every dog for whom we have undiminishing passion.