Case Study - Hugh and Alex Pattison-Appleton

Hugh and Alex Pattison-Appleton made a significant life change when they chose not only to work together but to run their own business.

Having never owned a business before, they sought professional advice from their accountant who, to their initial surprise, recommended exploring the business potential of buying a Cartridge World franchise store. Alex and Hugh had not previously considered the franchise option as a route to owning their own business. They took a closer look at Cartridge World Hereford and were immediately impressed and in their own words 'the figures stacked up'.

With the recession looming, Cartridge World seemed the most 'recession-proof' business which was an influencing factor. Hugh and Alex were encouraged by Cartridge World's R&D, marketing and technical support – something which would not be available through a traditional business purchase.

Since buying the franchise, Hugh and Alex have significantly developed the business to business side of their Cartridge World store, recognising from the outset that this was an area for growth.

"The credit crunch gave us an opportunity to begin conversations with people who wouldn't necessarily have gone looking for a cost-effective alternative – but virtually every customer and business we meet are delighted with the savings they are making. And delighted customers tell friends..."

Customers who have previously used original manufacturer's replacement cartridges are now far more receptive to Cartridge World's alternative and thrilled with the money they can save. Many welcome the fact that using refilled cartridges helps reduce wastage and is environmentally friendlier. They are also discovering that Cartridge Worlds refilled cartridges often last longer, and the quality is equivalent to originals.