Cash Generator

Contact details

Member - Full
Mr. Jon Atkinson
Cash Generator  
07887 943404
Cash Generator, Edinburgh

About Cash Generator

Company Overview

Cash Generator is an award-winning buy, sell and loan retailer. A national discount chain, Cash Generator specialise in the buying and selling of quality new and pre-owned goods and offer customers a range of financial services, including personal credit, currency and money transfer, which generate 9 revenue streams for franchisees.

Cash Generator currently has over 220 stores in the UK and plan to further expand the business. In addition, Cash Generator is a growing online retailer with over 50,000 electrical and household products listed online.

Franchise Overview

Cash Generator operates its national business through 77 company stores and over 145 franchise stores, at high street and shopping centre locations. One in three franchisees opens additional stores, and several have grown to between 6 and 12 locations.

The business has been operating since 1994, and has grown throughout all stages of the economic cycle. In addition to the selling of goods, a range of complementary financial services drive high footfall and additional revenue into the stores.

New franchises as well as resales are available.

Key Information

  • Network Size: Over 100 units
  • Franchise Type: Management
  • Typical Start-up Cost: £240,000
  • Minimum Personal Investment: £80,000
  • Franchise Location: Retail unit
  • Market: B2C

To understand exactly what is, and what is not, included in this financial information, click here (opens in a new window).


The training and ongoing support offered to Cash Generator franchisees by an experienced support team contributes to the continued expansion of the business through existing franchisees. Initial and ongoing training is tailored to each franchisee’s needs, and comprises extensive practical experience in stores to supplement 6 weeks of classroom instruction. Franchisees are equipped with knowledge and skills including general business management, retail operations, customer service skills, lending practices, currency and money transfer operations.

Daily Life of a Franchisee

The business is retail-based, and franchisees will spend their time building their team, coaching and directing staff, and serving customers. Other important activities include business planning, goal setting and local marketing. Cash Generator franchisees attend regular regional meetings with the franchisor to discuss market developments, best practice and training updates.

Cash Generator Case studies

  • Dave Elwood

    Cash Generator: Dave Elwood

    Dave Elwood is one of Cash Generator’s most successful franchisees, owning a total of 10 stores with additional stores to open this year.

  • Kevin Old

    Cash Generator: Kevin Old

    Entrepreneur Kevin Old, from Bournemouth, has owned a number of successful businesses in a range of industries. From a second hand car dealership and finance broker firm to a restaurant, Kevin’s eclectic experience encouraged him to embark upon a new career in franchising.

  • Neil Shelbourne

    Cash Generator: Neil Shelbourne

    Having worked for Cash Generator for many years at its Head Office in a number of roles, Neil has witnessed first hand the impressive growth of the discount retailer.

  • Nicola Keith-Jopp
    Rush Hair & Beauty - Franchisee case study

    "It has been a very positive experience and look forward to exciting years to come."

    Read the full case study
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