Case Study - Lisa Tobias

Domino’s franchisee Lisa Tobias has a real passion for pizza and swapped a career as a champion gymnast to become a Domino’s franchisee.

Having started at Domino’s as a part-time pizza maker, Lisa quickly saw the potential for a great investment and in 2004 she opened her first franchised store in Kilmarnock. This was quickly followed by a second in Ayr, a third in Clydebank and a fourth in Govan. She opened her fifth store in Irvine in March 2010 and took over Kilmarnock and Greenock in 2011. 

Lisa says: “Even after ten years of working at Domino’s, I still love what I do. It all comes down to having a trusted brand, the support of a great team and a quality product that you can really believe in. These are the ingredients you need for success and Domino’s has them in spades.”

She continues: “Starting my own franchise was a big challenge but I had so much support from the management at head office, my team in-store and my family that it didn’t take long to build a successful business.

“That’s what is so great about franchising. You have all the benefits of becoming your own boss, with the added safety net of a recognised brand and strong internal management structure. As a franchisee with Domino’s I benefit from so many great initiatives including an excellent training programme, continuous business innovation and widespread marketing, not to mention good supplier relationships, top-notch brand awareness and a fantastic product.”

Lisa is Domino’s most successful female franchisee in the UK and Ireland, and her ongoing success has seen her scoop a number of top industry awards, including the Outstanding Contribution to Business Award 2011 at the Association of Scottish Businesswomen Awards.