Dream Doors Limited
About Dream Doors Limited
Dream Doors specialises in kitchen facelifts. This involves swapping the old doors and drawers with made-to-measure replacements, adding new worktops, a sink and taps. We also provide full kitchens, appliances, bedroom doors and innovative storage solutions.
A facelift is half the cost of a new kitchen, and takes as little as one day to install. With much less disruption in the home, Dream Doors has always appealed to an older demographic, with 90% of customers over the age of 50.
Dream Doors was established in 1999, opening its first showroom in 2001. The company retains its own outlet in Hampshire, while franchise showrooms stretch from the west country into Scotland.
As a mature brand, some resale opportunities arise, but with almost 70 showrooms now open, at least half of the UK is already covered.
Franchise territories are determined through a mix of geography (postcodes) and demographics (homeowners aged 45+).
- Network Size: 51-100 units
- Franchise Type: Management
- Typical Start-up Cost: £75,000
- Minimum Personal Investment: £30,000
- Franchise Location: Retail unit
- Market: B2C
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The induction course is 12 weeks long, including nine days at head office in Gosport, and covers all aspects of the business, from marketing and sales through to product terminology and project management. There are no practical skills required, but training is given in kitchen surveying and measuring.
Franchisees and their staff attend regular business coaching courses. Field support is ongoing throughout the franchise, beginning with a weekly visit. There is no charge for the business coaching or support.
Daily Life of a Franchisee
There are two defined roles for a busy Dream Doors franchise: sales and management.
Many franchisees are couples; one partner will sell, visiting customers in their homes (mostly daytime appointments), while the other will manage the showroom and the administrative tasks.
For single owner-operators, either a salesperson or a showroom manager can be employed.
Sub-contracted kitchen fitters (or employed for more established franchises) look after the installations.
Dream Doors Limited Case studies
Back from a broken back: a terrible accident meant Barry needed a new challenge - which he found with a Dream Doors re-sale territory that he's taken to new heights.
Lesley was looking for a new challenge after a long career in education - and boy did she find it with the hard work involved in opening up her Dream Doors business! She says the rewards are more than worth it.
Mark & Amanda Edmans
Mark was disheartened by his events management career when he visited a franchise exhibition...3 months later he was a Dream Doors franchisee with the help of his sister, Amanda!
Matt Jones knew that quitting full-time employment with a young family was a risk but nine-months later Matt is running a rewarding business and using is experience as a design technology teacher in his Dream Doors franchise.
Before joining Dream Doors and launching his franchise in Swansea, Lavine Jones held several lucrative positions for high street brands, working his way up to become an Operations Director for O2.