Esquires Coffee Houses
About Esquires Coffee Houses
Esquires Coffee Houses is solely focused on assisting individuals attain their goal of owning and operating their own specialty coffee house. We entered the British market in 2000 and compete directly with Costa, Starbucks and Caffe Nero. We help procure suitable premises in the franchisees area of interest and then take care of everything else.
We offer our customers a very wide range of gourmet beverages (most of which are Fairtrade certified) and food in comfy surroundings. Esquires becomes their neighbourhood coffee house.
Esquires Coffee Houses emanated from Canada, with Britain being the first of the international operations, which can now be found in Ireland, New Zealand, Fiji, Australia, China and many countries throughout the Middle East.
The location for each new coffee house is critical, however with the coffee sector in Britain experiencing unprecedented growth and projected to continue to grow at greater than 5% per year there are numerous opportunities still available for franchisees of Esquires Coffee Houses.
- Network Size: 26-50 units
- Franchise Type: Opportunity for both management and job
- Typical Start-up Cost: £200-250,000 for prime location
- Minimum Personal Investment: £75-125,000
- Franchise Location: Retail unit
- Market: B2C
To understand exactly what is, and what is not, included in this financial information, click here (opens in a new window).
Full training is provided in advance of opening – both in the classroom and in an existing coffee house. The franchisee is trained on beverage and food preparation, till operations, customer service and how to manage a small business. Training usually is 3 to 4 weeks prior to opening and then ongoing during the early days of trading. Staff are also recruited and trained prior to opening.
Daily Life of a Franchisee
Our most successful franchisees are very ‘hands-on’ which can comprise taking orders, beverage and food preparation, clearing and cleaning tables – leading by example for exemplary customer service.
In addition time must be given to stock control – ordering and day-to-day operational management. Staff management and motivation is an important job function, as is marketing to increase daily transactions and maintain customer loyalty.