Contact details

Member - Full
Automotive Services
Matthew Kirkby
01223 492 035
Lower Court 3, Copley Hill Business Park, Cambridge Road, Cambridge, Cambridgeshire, CB22 3GN, United Kingdom

About etyres

etyresCompany Overview

Established in 1992, etyres is the UK’s first online tyre franchise and has over 45 franchises nationwide operating in over 70 territories. Over the years we have set the standard for selling tyres online and continue to dominate the mobile tyre fitting industry. We are the tyre experts who come to you, all work is carried out from a fully-equipped van allowing etyres to offer a completely mobile service at a time and place convenient to the customer.

Franchise Overview


etyres has been franchising for over 20 years. As a result an etyres franchisee can be confident in the strength of the etyres brand; it is nationally recognised and has built up the loyalty of thousands of customers across the country. We are currently on a program of expansion and are looking to fulfil opportunities in new and existing territories, furthering our UK coverage. As a result we are actively recruiting hard-working, proactive and practical franchisees to help further grow the business. The etyres franchise is a simple model which enables ordinary people to take charge of their own future and go on to be successful business owners. By following the model you will quickly be able to expand your offering, with coverage, services and ultimately adding more vans to your fleet. Franchisees can take advantage of operating a tried and tested system with support on aspects such as finance, funding, purchasing, marketing and more.

Key Information

  • Network Size: 51-100 units
  • Franchise Type: Opportunity for both management and job
  • Typical Start-up Cost: £26,000
  • Minimum Personal Investment: £26,000
  • Franchise Location: Van-based
  • Market: B2C

To understand exactly what is, and what is not, included in this financial information, click here (opens in a new window).



Our comprehensive training is carried out at our head office and practical field training at a local branch. The programme involves practical training, telesales and field sales, marketing, IT and database management, finance and core business essentials. At the end of the training franchisees will be equipped with everything they need to operate an etyres franchise.

In the long-term we offer continued support and training on new products, equipment and practices.

Daily Life of a Franchisee

etyres franchisees have two core elements that make up their day; tyre fitting and marketing activities. Business development activities including building local brand awareness, negotiating local contracts and undertaking local marketing activities are balanced with time spent on the road fitting tyres.

Alongside these activities, day-to-day business management tasks including book keeping, ordering, database management and all other activities associated with running your own business need to be managed.

etyres Case studies

  • Rahim Verjee

    etyres: Rahim Verjee

    Former tyre shop owner Rahim says: "I am a realist and I know how hard it is to establish a business from scratch. So I started looking at the possibility of joining a franchise, because I would benefit from the support and in-built reputation it comes with." He most certainly has!

  • Stuart & Pam Cass

    etyres: Stuart & Pam Cass

    Launching their business together, Stuart and Pam made a perfect partnership and set the bar high for husband-and-wife teams who continue to join the etyres franchise network.

  • Oleg Iljasevic

    etyres: Oleg Iljasevic

    Whilst Oleg was confident he was able to handle the challenges faced when opening and running your own business, he knew he needed support in certain areas, such as selling to customers and marketing his business.

  • Jeremy and Victoria Valentine

    etyres: Jeremy and Victoria Valentine

    Redundancy can be a stressful and worrying time, but Jeremy Valentine used it as an opportunity to launch a new career with his wife Victoria.

  • Ben Lockett

    etyres: Ben Lockett

    Ben Lockett launched etyres Cambridge in 2008, having previously gained three years’ experience with his parents’ etyres franchise. From day one, he has been so busy that he had to add extra vans to cope with orders!

  • Mark Pearce

    etyres: Mark Pearce

    Now in his fifth year of operation, Mark has thrived and prospered throughout recessionary times and frequently holds a high position on company sales charts; he is in a great position to further expand his business.

  • Jacky Francis
    Plan-it Cards Ltd - Franchisee case study

    "I was attracted to running my own business for the flexible hours, and being able to work from home; once my daughter started school, I could decide when to work and still did not have to have a childminder."

    Read the full case study View franchise details
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