Case Study - Keith Copestake

KeithKeith Copestake is proof of the outstanding earning potential of a successful ERA consultancy, consecutively earning a high salary in each year that he has been a franchisee. In 2012, he was the second highest earner in the ERA franchise network.

Keith joined ERA in 2006 with over 25 years experience in the office products and print industry. His last role was as a director of the world’s largest office products and IT consumables company. His career started out in print production before moving on to a marketing role, then into sales of print and office products responsible for pan-European and global contracts.

Since joining ERA, Keith has used his extensive knowledge of the office supplies and print industry to successfully uncover over £2.5m worth of savings for his clients in the last three years alone.

Keith says: “When I decided to leave employment, the idea of franchising appealed to me because I felt it was a more viable way of starting a successful business; following a tried and trusted model means less risk. 

“I was attracted to the ERA model because I wanted a white-collar opportunity that suited the management skills I had built over a long career. I was familiar with the concept and could see how it works in practice and why it was a worthwhile investment.”

Keith took the plunge into self-employment by pursuing the ERA franchise opportunity and hasn’t looked back. Now he enjoys an enviable work/life balance allowing him to take multiple trips a year, own a property in Spain which he bought from a salary many would dream of.

He adds: “Being my own boss gives me the control to plan my work schedule. I can fly over to my ‘Spanish office’ and enjoy the sunshine whilst working. I bought the property earlier this year and I’m hoping to spend between 3 and 4 months of the year there on working holidays.”

Based in Andover, Hampshire, Keith's ERA practice is currently run from serviced offices near to his home. In his free time, he enjoys cooking, playing golf and watching his favourite football team, Aston Villa.

  • Expense Reduction Analysts (UK) Ltd.

    Contact details

    Member - Full
    Commercial, Business Services
    Franchise Team
    Expense Reduction Analysts (UK) Ltd.  
    02380 829 737
    Southampton, Hampshire

    Business description

    Expense Reduction Analysts (ERA) operate through the UK and Ireland. We are a network of specialist procurement advisors. Our consultants have been expertly trained to enable organisations to save money and boost business performance through effective procurement, improved supplier management and smarter spending. We have over 150 franchised consultants who build long-term relationships with medium to large enterprises. We deliver objective analysis, informed market expertise and continued financial benefits. Our franchise network advises many industry sectors including retail, manufacturing, logistics and managed services. We offer specialist procurement advice in over 100 different cost categories and deliver sustainable savings.

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