Case Study - Benjamin Hunter

Why did you choose franchising? I wanted to start my own business. Franchising seemed like a positive way to do this, but with the support of a larger experienced company with a vested interest in your success.

What did you do before taking up the franchise? Immediately before I was a national sales manager for Kopparberg Cider.

How did you raise the finance? This was from personal savings and a family loan.

What training and support did you receive initially and ongoing? We had help from day one choosing and setting up the first site. We had one-to-one training on the systems, market and the specific Green Motion rental model. This support has continued as the business has grown with regular meetings with the training team and senior management and has included site management, accounts, forecasting, fleet planning and insurance. 

What challenges have you faced? Changing industries was a seriously steep hill to climb. I had to learn the car rental game from scratch and made the mistakes to prove it. This cost time and most importantly money. I have also had HR issues and again have had to learn the hard way when it comes to staff management & retention. Finally, it is hard to step back as you are so emotionally and financially involved from day one. As the business grows it is vital you step back and run the company not the day-to-day issues. 

Has becoming a franchisee changed your life? Yes

What advice would you give to someone thinking of buying their first franchise? Make sure you understand what you're buying into and the industry. You want to go with a business that gives you room to run the business in the entrepreneurial manor you want, but offers support in your areas that need development.

What are your plans for the future? Now we have stabilised our existing sites we are looking to grow these while also looking for a few new sites.

Would you do it again? Yes

 
 
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