Home Instead Senior Care
About Home Instead Senior Care
Home Instead Senior Care is a provider of non-medical at-home care for older people enabling them to remain in the comfort of their own homes. It provides flexible services tailored to the needs of each client, which include personal care, home help and companionship. The care in the home sector is growing and due to our ageing population this looks set to continue. Home Instead is increasingly a very relevant business not only for now but for the future.
Award-winning Home Instead Senior Care in the UK is part of a multi-million dollar international home care franchise company and has approximately 1,000 offices in 17 countries. The UK operation was set up by Trevor & Sam Brocklebank in 2006 and they are fast approaching 150 franchises. It is a hugely successful business which is really making a difference to the lives of older people, as well as providing a sound and proven business model for its franchisees.
- Network Size: Over 100 units
- Franchise Type: Management
- Typical Start-up Cost: £50,000
- Minimum Personal Investment: £33,000
- Franchise Location: Office-based/Other
- Market: B2C
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From day one franchisees receive dedicated support starting with an initial 180-day bespoke training programme. There is then ongoing business development and care training for franchisees and their teams.
Home Instead’s quality of care is matched by the quality of support given to its franchises, with a 5:1 ratio of national office staff to franchisee. Support includes business development, marketing, care standards, financial management and IT support. Franchisees also share best practice.
Daily Life of a Franchisee
This is a management franchise so no previous care experience is needed; you do need to be ambitious, have a head for business, great people skills and lots of drive to succeed. You will employ a care manager who is responsible for the care operations of the business. The franchisee is responsible for managing the business and business development. With Home Instead you can combine a sound, profitable business with making a real difference.
Home Instead Senior Care Case studies
After a career in investment banking in the City, Paul decided to take voluntary redundancy in order that he could commit time to working with local voluntary organisations...eventually leading him to Home Instead.
Fiona came to a stage in her life when she really didn’t enjoy the pressure and the long hours, she wanted a new way of life. Running a franchise business seemed the perfect opportunity, particularly with the back-up and continued support which Home Instead provides.
When high-flying business woman Anitra Camargo was diagnosed with secondary cancer in 2010, naturally she was devastated. However, just over a year later after successful treatment, she opened a new Home Instead Senior Care franchise business.
Andrew is a qualified accountant and prior to joining Home Instead worked in the finance sector in project management, latterly running his own business.
Mark Darnell, who co-owns the Home Instead Senior Care franchise in East Northants, has shown both Ray Warburton and Gail Devereux-Batchelor “the way to care” by introducing them to a Home Instead Senior Care franchise.