Home Instead Senior Care
About Home Instead Senior Care
Home Instead Senior Care UK provides non-medical homecare to seniors. As a franchisor, it celebrated its 10th anniversary in September 2015.
Homecare visits last a minimum of one hour with Home Instead, to provide time for relationship-led homecare to be given, which helps seniors stay living happily and healthily in the comfort of their own homes.
There are 150 carefully mapped territories available for caring entrepreneurs with Home Instead, 2013 winner of the bfa Franchisor of the Year Gold Award and Silver winner in 2016.
Home Instead has 150 territories available, all with a minimum of 25,000 residents aged over 65. By years 3-4 franchisees can typically own a business with a £1million turnover generating an operating profit of 15-20% (excluding any director salary or loan costs). This is achieved with around 130 clients. Territory resales are available across the UK. Home Instead has received a 5 Star Rating in a franchisee satisfaction survey, the highest possible, in 2013, 2014 and 2015.
- Network Size: Over 100 units
- Franchise Type: Management
- Typical Start-up Cost: £90,000-110,000
- Minimum Personal Investment: £30,000 (30%)
- Franchise Location: Office-based
- Market: B2C
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Home Instead’s training and support programme is second-to-none, commencing with a tailored 180-day training programme, followed by ongoing support from the business development team. With a 5:1 ratio of franchise offices to national office employees, the support that can be drawn upon is comprehensive; including business development, marketing, care and quality standards, financial management, and IT. Peer support and collaboration is encouraged at conferences, through neighbour networking and online facilities.
Daily Life of a Franchisee
As caring entrepreneurs, Home Instead’s franchisees become thought leaders in their communities, acting as the conduits through which Home Instead can achieve its mission to change the face of ageing. An average day involves managerial duties, good communication with employees (caregivers and a care manager) and clients, and active networking within the community, to raise local profile of the model and build links with key charities, organisations and local figureheads.
Home Instead Senior Care Case studies
After a career in investment banking in the City, Paul decided to take voluntary redundancy in order that he could commit time to working with local voluntary organisations...eventually leading him to Home Instead.
Fiona came to a stage in her life when she really didn’t enjoy the pressure and the long hours, she wanted a new way of life. Running a franchise business seemed the perfect opportunity, particularly with the back-up and continued support which Home Instead provides.
When high-flying business woman Anitra Camargo was diagnosed with secondary cancer in 2010, naturally she was devastated. However, just over a year later after successful treatment, she opened a new Home Instead Senior Care franchise business.
Andrew is a qualified accountant and prior to joining Home Instead worked in the finance sector in project management, latterly running his own business.
Mark Darnell, who co-owns the Home Instead Senior Care franchise in East Northants, has shown both Ray Warburton and Gail Devereux-Batchelor “the way to care” by introducing them to a Home Instead Senior Care franchise.