Case Study - Andrew Hatfield and David Armitage
Andrew Hatfield and David Armitage each have almost twenty years experience in the kitchen industry, from installation to design. Latterly both held design posts within a major UK manufacturer. Both felt frustrated as they rarely saw the effect their work had on the actual user, the homeowner. The appreciation of their creative and design talents was missing. Add to that their natural wish to reap full rewards for their efforts and you can understand why they have succeeded so rapidly with In-toto.
Andrew and David have taken space within Redbrick Mill, a large home improvement centre in Batley. The studio looks absolutely superb, with clever storage, worktop and appliance solutions. Being designers, prospective customers understand that their kitchen proposals truly suit their precise needs. The sales conversion rate is accordingly high, only exceeded by satisfied customers. As for Andrew and David, they are very happy in their new business, sales are exceeding targets and they really share in the glow of happy customers.



