Case Study - Chris Pook

ChrisCroydon-born Chris Pook opened the first London-based franchise for Jasper’s in January 2013, serving high-quality buffet-style catering to businesses in the area.

Chris previously worked in the telecoms industry for 18 years. On recognising that there was a major downturn in the industry, he decided to seize control of his own destiny and take the leap into self-employment.

Chris says: “I knew that the industry I was in was at risk and I couldn’t stay there any longer. I had already experienced two redundancies and there were potentially more to come.

“Being employed by a company does not provide the security it once did, whereas owning your own business allows you to take control, not answer to managers and boards of directors, and set your own path to financial and personal growth and success.

“I looked at franchises from the start as I didn’t want the risks of starting out from scratch on my own – there is a much higher success rate with franchises than there is with independent businesses.

“I enjoy fitness and looked seriously into owning a gym franchise before realising that the model was vulnerable. In Jasper’s I found a franchise that provides the financial returns I am looking for providing I follow Jasper’s proven systems and processes.

“I was also very impressed by the openness and characters of the franchisors Nathan and Paul. They opened their first Jasper’s in Birmingham when they were in their early 20s and after a decade in the business, have created a very robust and exciting franchise model in a market with limitless opportunity. Everybody needs to eat and Jasper’s core customer base of businesses provides a highly-targeted, high-value, repeat business market.”

Chris began his intensive training programme for his catering franchise at the start of November, focusing on sales and conversion training, which is at the heart of the Jasper’s franchise model.

Following this, he began his production training in the new year, ahead of his business opening in the middle of January.

Chris comments: “The training has been challenging – data gathering and making phonecalls to potential customers has been a really good learning experience as the business is very much about sales.

“My aim is to follow the Jasper’s systems and processes to reach the financial targets in my first three years, then look at developing into further London territories.”

  • Jaspers Corporate Catering Ltd t/a Jaspers Franchise Ltd

    Contact details

    Member - Associate
    Fast Food/Restaurant/Catering
    Mr Bobby George
    Jaspers Corporate Catering Ltd t/a Jaspers Franchise Ltd  
    0121 622 2043
    Sutton Coldfield, Birmingham

    Business description

    Jasper`s Corporate Catering Services offers a fantastic food franchise opportunity without the high entrance fee and overheads of a retail franchise. We supply fresh, high quality buffet style food to corporate customers, from outlets across the UK. Set up costs are low as we operate from specialist production units. You get your own exclusive territory; training and support; use of our award winning Business Management System, the chance to own a business to be proud of.

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