Case Study - David Charlton

With 20 years in retail management with Marks & Spencer, David Charlton had the ideal skills for Minster. As he explains, both businesses are very dependent on the calibre of people that they employ: “One of the great attractions of Minster was that it is in an industry where people will always be key to its success. I felt that my man-management experience with M&S was the perfect background.

“I have established a branch management structure which has helped to streamline the day-to-day processes and take care of contingencies such as staff holidays and sickness, leaving me free to concentrate on business development and customer relations.”

Minster’s Liverpool branch is on the verge of becoming the seventh branch to achieve annualised sales of more than £1 million. David started the business in January 2000 and has consistently turned in sales results that have been way ahead of targeted growth. The Liverpool branch now has a staff of 180 and has recently won new contracts, including the prestigious new headquarters of Stanley Leisure and the local Porsche dealer. Last year (2004) saw an increase in business of more than 20 per cent, which David attributes to intensive marketing activity and their reputation for high levels of customer service.

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