Case Study - Daniel Peters

Originally part of the franchise covering Erith, Mitcham and Medway, Ashford in Kent is now run by franchisee Daniel Peters, who took control nine years ago.

Daniel spent 15 years working for Cromwell before being tempted to work for Pirtek as their sales manager. When the original franchisee decided to sell off the Ashford franchise, Daniel jumped at the chance and has never looked back.

"The Ashford Centre has gone from strength to strength," he said, "and I have a really great team working with me, which has been acknowledged recently with our Senior MSST, Steve Barrett, winning the Pirtek MSST of the Year runner-up prize.

"Everyone knows Pirtek in the plant sector, so to grow the Ashford Centre business we have been looking at new business opportunities, particularly in the agricultural fields that surround Ashford.

“With well over half of our territory classified as rural, it made sense to introduce ourselves to the local farming community. That has really produced dividends and we have a lot of new accounts in this sector. Farmers and agricultural contractors have appreciated the fast turnaround using the mobile workshops, which come equipped to deal with most breakdowns, failures and damaged hoses. Especially when they have an expensive piece of hired equipment sitting idle in a field, in the middle of nowhere!

"As a new venture we now offer high and low hose pressure testing and certification, which has proved very popular with the fuel, nuclear power, marine and pharmaceutical sectors."

He concluded: "I don't think taking on the franchise was ever a risk as it was already a successful business, I've just improved and enhanced the business model, best thing I've ever done."

  • Pirtek UK

    Contact details

    Member - Full
    Commercial, Business Services
    Mr. Alistair Wiggins
    Pirtek UK  
    0208 749 8444

    Business description

    Pirtek is the UK’s leading provider of fluid transfer solutions. Each of our franchise territories has a Centre that is open to the public and a team of highly trained mobile technicians. Pirtek has 170 Centres in Europe and over 700 mobile vans, enabling an ETA of one hour to attend urgent jobs. Our training academy trains technicians to City and Guilds qualification and our modern IT systems provide effective job management, invoice generation and stock control. Franchisees have a wide range of backgrounds usually with some technical/engineering experience, together with the skills to manage a team of technicians and support staff.

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    Both Steven Sykes and Estelle Robertson had very successful careers, but they decided that they wanted a better work life balance. Although they have faced some challenges, 18 months down the line Steven and Estelle are thoroughly enjoying the benefits of owning their own business and are seeing huge demand for their service!

    Read the full case study View franchise details
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