Contact details

Member - Full
Children/Play Education
Jody Macmillan
01953 499040
The Old Apple Store, Church Road, Shropham, Attleborough, Norfolk, NR17 1EJ

About Premier


Company Overview

Premier is a top sport and physical activity franchisor in the UK and a European Top 500 franchisor. We deliver over 30,000 Sport, physical activity and health and wellbeing activities every month.

Our proven franchise model focuses on supporting and developing franchisees to achieve their personal goals, with one due to turnover more than £1.8 million this year.

Franchise Overview

Since 1999, Premier has grown exponentially and now operates in over 125 franchised areas throughout the UK and we’re at the forefront of delivering sport, dance, drama and health & wellbeing programmes.

Our franchisees benefit from world-class support and products, including exclusive access to the Golden Mile and Inspire programme, two proven products which supported network growth of over 60% in one six-month period.

One franchisee is on course for £1.8 million turnover this year, a testament to the quality of delivery and services that we provide to schools, parents and young people.



The three-week initial induction course covers a comprehensive selection of topics including product and orientation, sales, business and finance, delivery, recruitment and marketing. In addition to the classroom environment you will attain a selection of practical external activity qualifications. 

Upon successful completion of the induction course the franchisee will have the knowledge and accreditation to engage and deliver in schools. Ongoing core training is available as part of the franchise package.


Daily Life of a Franchisee

The role of a Premier franchisee is diverse and vast. From managing and motivating your team of activity professionals, ensuring they’re delivering activities to the quality expected to engage directly with schools, educational and sports professionals to grow and develop a sustainable business.

If you’re the type of person that loves to be hands on, the induction process gives you the qualifications you require to head out to schools and deliver sessions yourself!

Premier Case studies

  • Terry & Adrian Horne

    Premier: Terry & Adrian Horne

    Terry and Adrian Horne have taken the father and son relationship to the next level by launching a Premier franchise together in the Shepton Mallet territory in Somerset.

  • Andrew Overhill

    Premier: Andrew Overhill

    Andrew who operates in the Taunton territory is attracted to Premier as it meets his criteria for a new business opportunity. He is a family man, who sought a proposition that he could believe in and has a strong ethical element

  • Matt Ewer

    Premier: Matt Ewer

    After achieving a BA Hons in Philosophy at Nottingham University, Matt embarked on a career in business development within the demanding recruitment arena.

  • Lawrence Harvey

    Premier: Lawrence Harvey

    Lawrence gained his technical knowledge through his army background, and when he was made redundant he grabbed the chance to own his own business.

  • Louise Elstone

    Premier: Louise Elstone

    Louise’s last position prior to joining Premier was head of marketing at the UK’s largest boot camp fitness brand. Prior to this, she worked at a number of renowned companies within media sales and marketing.

  • Gary Scroby

    Premier: Gary Scroby

    Gary had a globetrotting career as a diplomat, but he always retained a passion for rugby - that passion led him to Premier where he learnt that inspiring children was his best move forward.

  • Thinus Delport

    Premier: Thinus Delport

    Thinus is a rugby union wing and fullback player who played for Gloucester, the Worcester Warriors and South Africa. He's a regular guest commentator on Sky Sports and has enormous experience coaching rugby at senior national club level, including developing young players.

  • Tony Life

    Premier: Tony Life

    Tony joined Premier with a true passion for health and physical activity. His active lifestyle started at the beginning of his career when he was deployed as a commando in the Royal Marines.

  • Jan Miller

    Premier: Jan Miller

    Jan joins a number of ex-schoolteachers leaving the teaching profession to launch a Premier business. She has over 20 years’ experience as a secondary school teacher.

    Raring2go! - Franchisee case study

    Working mum Hayley has achieved the perfect work/life balance with her Raring2go! franchise.

    Read the full case study
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