Premier Sport Ltd

Contact details

Member - Full
Children/Play Education
Jody Macmillan
Premier Sport Ltd  
01953 499040
The Old Apple Store, Church Road, Shropham, Attleborough, Norfolk, NR17 1EJ

About Premier Sport Ltd

Premier Sport


Premier is the UK’s largest sport and physical activity provider and is a European Top 500 franchisor. Last year, we had over 9 million visits, across 30,000 sport, physical activity and health and wellbeing activities. Our network employs over 1200 highly skilled and qualified activity professionals.

We are looking for enthusiastic and driven business-minded people that have a passion for sport and making a positive impact on children’s lives through physical activity.


Since 1999, Premier has grown exponentially and now operates in over 120 franchised areas throughout the UK and we’re at the forefront of delivering sport, dance, drama and health and wellbeing programmes.

Our franchisees benefit from world-class support and products, including exclusive access to the Golden Mile and Inspire programme, two proven products which supported network growth of over 60% in one six-month period.

One franchisee is on course for £1.5 million turnover this year, a testament to the quality of delivery and services that we provide to schools, parents and young people.


The three-week initial induction course covers a comprehensive selection of topics including product and orientation, sales, business and finance, delivery, recruitment and marketing. In addition to the classroom environment you will attain a selection of practical external activity qualifications. 

Upon successful completion of the induction course the franchisee will have the knowledge and accreditation to engage and deliver in schools. Ongoing core training is available as part of the franchise package.


The role of a Premier franchisee is diverse and vast. From managing and motivating your team of Activity Professionals, ensuring they’re delivering activities to the quality expected to engage directly with schools, educational and sports professionals to growing and developing a sustainable business.

If you’re the type of person that loves to be hands on, the induction process gives you the qualifications you require to head out to schools and deliver sessions yourself!


We have 3 comprehensive packages available, with minimum investment starting at £14,950. We have excellent relationships with banks and other finance professionals to help you secure funding for the franchise if you require it.

Each of our 3 franchise packages includes the world-class support outlined above and access to the following industry leading programmes:

Premier Sport – Physical activity and sport

Premier Golden Mile – Physical activity

Premier Transition – Health, Fitness and well-being

Premier Sport Ltd Case studies

  • Terry & Adrian Horne

    Premier Sport Ltd: Terry & Adrian Horne

    Terry and Adrian Horne have taken the father and son relationship to the next level by launching a Premier Sport franchise together in the Shepton Mallet territory in Somerset.

  • Andrew Overhill

    Premier Sport Ltd: Andrew Overhill

    Andrew who operates in the Taunton territory is attracted to Premier Sport as it meets his criteria for a new business opportunity. He is a family man, who sought a proposition that he could believe in and has a strong ethical element

  • Matt Ewer

    Premier Sport Ltd: Matt Ewer

    After achieving a BA Hons in Philosophy at Nottingham University, Matt embarked on a career in business development within the demanding recruitment arena.

  • Lawrence Harvey

    Premier Sport Ltd: Lawrence Harvey

    Lawrence gained his technical knowledge through his army background, and when he was made redundant he grabbed the chance to own his own business.

  • Louise Elstone

    Premier Sport Ltd: Louise Elstone

    Louise’s last position prior to joining Premier Sport was head of marketing at the UK’s largest boot camp fitness brand. Prior to this, she worked at a number of renowned companies within media sales and marketing.

  • Gary Scroby

    Premier Sport Ltd: Gary Scroby

    Gary had a globetrotting career as a diplomat, but he always retained a pssion for rugby - that passion led him to Premier Sport where he learnt that inspiring children was his best move forward.

  • Thinus Delport

    Premier Sports Ltd: Thinus Delport

    Thinus is a rugby union wing and fullback player who played for Gloucester, the Worcester Warriors and South Africa. He's a regular guest commentator on Sky Sports and has enormous experience coaching rugby at senior national club level, including developing young players.

  • Tony Life

    Premier Sports Ltd: Tony Life

    Tony joined Premier Sport with a true passion for health and physical activity. His active lifestyle started at the beginning of his career when he was deployed as a commando in the Royal Marines.

  • Jan Miller

    Premier Sports Ltd: Jan Miller

    Jan joins a number of ex-schoolteachers leaving the teaching profession to launch a Premier Sport business. She has over 20 years’ experience as a secondary school teacher.

  • Cheryl Hopkins
    TaxAssist Accountants - Franchisee case study

    Cheryl Hopkins FCCA from Nuneaton, Warwickshire joined the TaxAssist Accountants franchise in July 2009, after the birth of her first child made her realise she needed to escape the corporate rat race and work for herself.

    Read the full case study View franchise details
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