Premier Sport Ltd

Contact details

Member - Full
Children/Play Education
Jody Macmillan
Premier Sport Ltd  
01953 499040
The Old Apple Store, Church Road, Shropham, Attleborough, Norfolk, NR17 1EJ

About Premier Sport Ltd

Premier Sport

Company Overview

Premier Sport is part of the Premier Education Group, which combined forms the biggest sport and physical activity provider in the UK employing 700+ activity professionals. We are looking for enthusiastic business-minded people with a passion for sport to launch their own business under our franchise model.

Premier Sport is a European top 500 franchisor. That's part of the reason why we continue to attract professionals from a variety of backgrounds with a passion for sport combined with a desire to succeed in business.

Franchise Overview

Since 1999 we’ve been building our network, and operating in over 100 franchised areas throughout the UK we’re at the forefront of delivering quality sport and physical activity provision in schools.

Our franchisees benefit from a whole host of USPs including exclusive access to the Golden Mile and Inspire programme, two proven products which supported network growth of over 60% in one six-month period.

One franchisee is on course for £1m turnover, a testament to the quality of delivery and services that we provide to schools, parents and young people.

Key Information

  • Network Size: Over 100 units
  • Franchise Type: Opportunity for both management and job
  • Typical Start-up Cost: We have four different packages, from £7,450 to £29,925
  • Minimum Personal Investment: 30-50%
  • Franchise Location: Home/Office-based
  • Market: B2C

To understand exactly what is, and what is not, included in this financial information, click here (opens in a new window).


The three-week initial induction course covers a comprehensive selection of topics including product and orientation, sales, business and finance, delivery, recruitment and marketing. In addition to the classroom environment you will attain a selection of practical external activity qualifications. 

Upon successful completion of the induction course the franchisee will have the knowledge and accreditation to engage and deliver in schools. Ongoing core training is available as part of the franchise package.

Daily Life of a Franchisee

The role of a Premier Sport franchisee is wide and diverse. It combines the opportunity to do the fun and rewarding element, delivering structured sessions in schools and inspiring children through sporting activity. It also combines the ability to build a scalable business through managing and motivating a team of activity professionals. The franchisee is also expected to engage directly with schools, educational and sport professionals to grow the business.

Premier Sport Ltd Case studies

  • Terry & Adrian Horne

    Premier Sport Ltd: Terry & Adrian Horne

    Terry and Adrian Horne have taken the father and son relationship to the next level by launching a Premier Sport franchise together in the Shepton Mallet territory in Somerset.

  • Andrew Overhill

    Premier Sport Ltd: Andrew Overhill

    Andrew who operates in the Taunton territory is attracted to Premier Sport as it meets his criteria for a new business opportunity. He is a family man, who sought a proposition that he could believe in and has a strong ethical element

  • Matt Ewer

    Premier Sport Ltd: Matt Ewer

    After achieving a BA Hons in Philosophy at Nottingham University, Matt embarked on a career in business development within the demanding recruitment arena.

  • Lawrence Harvey

    Premier Sport Ltd: Lawrence Harvey

    Lawrence gained his technical knowledge through his army background, and when he was made redundant he grabbed the chance to own his own business.

  • Louise Elstone

    Premier Sport Ltd: Louise Elstone

    Louise’s last position prior to joining Premier Sport was head of marketing at the UK’s largest boot camp fitness brand. Prior to this, she worked at a number of renowned companies within media sales and marketing.

  • Gary Scroby

    Premier Sport Ltd: Gary Scroby

    Gary had a globetrotting career as a diplomat, but he always retained a pssion for rugby - that passion led him to Premier Sport where he learnt that inspiring children was his best move forward.

  • Thinus Delport

    Premier Sports Ltd: Thinus Delport

    Thinus is a rugby union wing and fullback player who played for Gloucester, the Worcester Warriors and South Africa. He's a regular guest commentator on Sky Sports and has enormous experience coaching rugby at senior national club level, including developing young players.

  • Tony Life

    Premier Sports Ltd: Tony Life

    Tony joined Premier Sport with a true passion for health and physical activity. His active lifestyle started at the beginning of his career when he was deployed as a commando in the Royal Marines.

  • Jan Miller

    Premier Sports Ltd: Jan Miller

    Jan joins a number of ex-schoolteachers leaving the teaching profession to launch a Premier Sport business. She has over 20 years’ experience as a secondary school teacher.

  • Nick Dawes
    Signs Express - Franchisee case study

    As one of the first franchises to open Nick has been centre owner since 1992 and now employs six staff from his 2300 sq ft unit...

    Read the full case study
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