Case Study - Louise Elstone

LouiseLouse Elstone joined Premier Sport in January 2014, operating in the Maidenhead territory, following her initial enquiry in September 2013.

She has used her sales and especially her strategic marketing experience to plan her Premier Sport business; it is no surprise that her research into the franchise opportunity it was very detailed and completed to a high standard. She’s even already been helping other new starter franchisees with their competitor analysis due diligence.

Louise’s last position prior to joining Premier Sport was head of marketing at the UK’s largest boot camp fitness brand. Prior to this, she worked at a number of renowned companies within media sales and marketing, including Eidos, Atari, the BBC and Ted Baker.

In addition to her successful career Louise is a qualified group fitness instructor and personal trainer. She can also be found at the weekends in all weather conditions on her bike enjoying the roads and lanes of Berkshire.

  • Premier Sport Ltd

    Contact details

    Member - Full
    Children/Play Education
    Phil Gaffer QFP
    Premier Sport Ltd  
    01953 499049
    Attleborough, Norfolk

    Business description

    Premier Sport is one of the UK's leading sports coaching organisations, providing teaching to more than 200,000 children across the UK each week. With over 100 franchisees benefiting from an industry leading support package, we have a successful track record of supporting business or sporting minded people in this exciting market since 1999.

  • Trevor and Mark Davies
    Fastsigns International - Franchisee case study

    A father and son with unique backgrounds in motor racing and small business management. Trevor Davies, who previously owned a food industry company, and his son, Mark, a racing driver for Renault Sport U.K., opened a new FASTSIGNS® centre in Huddersfield in spring 2005.

    Read the full case study
The bfa website is sponsored by

HSBCNatWestLloyds BankThe Royal Bank of Scotland


You have 0 franchise information requests ready to send.

Personalise and submit requests