Case Study - Sophie Atkins

“Buying into a franchise means I get to follow a proven model that I already know works,” says Sophie. “Lots of people know the name Razzamataz and there is so much support at Head Office that I know if I ever need it, help is there. I also love being part of an organization that prides itself on Sophie Atkins, Razzamataz Theatre Schoolsmaking many amazing partnerships and offering students such wonderful opportunities.”

Although organisation has always been Sophie’s strong point, she now realises how important these skills are to running a business. “Everything is colour-coded and I now have a proper office just for Razzamataz,” says Sophie. “I am unfortunately one of those people who likes to take everything on themselves and I have realised over the past couple of weeks that some things I do need help with.”

The support from Head Office has been a huge help to Sophie as she explains: “I don’t know how I would be doing this without them. Everything from helping me to liaise with my venue to arranging party bags at the last moment has been swiftly dealt with”.  

“Having worked at two other Razzamataz schools I have had to say goodbye twice to an amazing bunch of kids and I am so looking forward to never having to do that again,” adds Sophie. “I’m really excited about coming up with show ideas and watching Razzamataz Wimbledon kids grow, develop and learn week by week. It’s the only thing I wanted to do for so long and I consider myself extremely lucky that this is now my job.”

At just 20 years old, Sophie Atkins is one of the youngest franchisees in the network and is soon to launch Razzamataz Wimbledon. Sophie has worked for Razzamataz since she was 16 and since that first day, she knew that she wanted to be a franchisee.

  • Razzamataz Theatre Schools Limited

    Contact details

    Member - Associate
    Children/Play Education
    Denise Gosney
    Razzamataz Theatre Schools Limited  
    Redhills, Cumbria

    Business description

    Razzamataz was created with a simple dream, to make performing arts available to all young people no matter their background or circumstances. We want to give children everywhere the chance to attend classes taught by experienced performers, who can give them the perfect introduction to the most wonderful industry in the world! To do this, we have ensured classes are affordable, our curriculum is fun and current, and attending our classes is made as easy as possible. Over the years we have created a business system that helps keep costs down and class numbers up, bringing our classes to towns and villages as well as the larger cities.

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    Betterclean Services - Franchisee case study

    When former accountant Simon Luget left his role, he knew the freedom, challenge and reward of running his own business would shape his future.

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