Case Study - Paul Mitchell

I’ve been a Recognition Express franchisee since 1981, which means I’ve seen how the business has developed and improved every year. The business today is very different from when I launched. There’s a huge emphasis on branding and marketing – a focus on making Recognition Express the first choice for our customers.

The market has also changed too due to the growing importance of branding to any business.  This means that there’s a lot more potential – any business can be considered a potential client.

I’d always wanted to work for myself and it turned out that Recognition Express provided a great way for me to achieve this. It was their ability to provide great training and support that first attracted me to the business and this has got better and better. The business is always looking forward and has always been focused on improving its systems.  The training is now very sophisticated and with all the added support, the franchise package is second to none.

One of the benefits of a Recognition Express franchise is that a lot of new business comes straight to us through referrals. It’s up to the individual franchisee to decide how to use the marketing tools provided and market their business in their territory – you can look to develop the business as it suits you.

The franchise revolves very much around marketing and sales, and as such experience in this would be a great help. However, it’s not strictly necessary at all. As long as you are personable and can relate to others in a professional environment, everything you need to know can be learned.

I find the work to be very satisfying and still enjoy it after all these years. Recognition Express makes sure you are fully prepared to go into business and, so long as you follow the tried and tested format, everything is in place for success.