Case Study - Richard Norton

Why did you choose to buy into a franchise?
I have always wanted to run my own business but I did not like the idea of being 100% on my own. I knew I would need a good level of support and expertise, not only during the launch of my business but ongoing as well. I was also drawn to the concept of franchising because I had seen others make it work.

Why did you choose Recognition Express?
I had a checklist of all the things I was looking for in a franchise and Recognition Express ticked all the boxes. I wanted an established brand with a strong trading history, evidence of on-going training and support, to be operating in a sizeable market place with multiple revenue streams but above all I had to see myself enjoying the work involved. So far I have not been disappointed!

How have you found the training and support given by Recognition Express?
Fantastic. Following the initial week induction training, I have had a number of visits to my premises to cover off production training, database management, financial reporting and have sat down with Nigel for a review of my first 8 weeks. I have been encouraged to see the support is ongoing and I know I can pick up the phone at a moment’s notice to find a solution to any daft question I may have!

How do you see your business progressing over the next three years?
After year one I would be looking for the majority of my business to be repeat business from customers I have brought on board during my first year. The education sector is also going to be a key focus for me and I will be looking for as much growth as possible!

What has been the response of customers?
So far very good and I’m proud to say we have been exceeding expectations at times. Already I have had 3 separate customers take the time to write to me to pass on thanks for the work we have done and all have said they would be recommending me to others.

What quality would you say is most important in your role?
You have to be able to build relationships with people. My first few orders were not as a result of any pushy sales pitch, they came from meeting with people at networking events and developing a relationship. Once people get to know and trust you they will start to give you business.

Do you have any advice to anybody considering Recognition Express as a franchise?
I think anybody taking on a Recognition Express franchise has to be comfortable in dealing with people and willing to put effort into building long term relationships. It is also important to have a good understanding of the key businesses in your area and be open to the potential business available in all of them! Some of the larger orders I have taken have come from the smallest of businesses. Finally, and probably most importantly, ask yourself if you would enjoy working in this industry with the vast array of products and mix of people.