Case Study - Jay Belam

Jay Belham

After 12 years in the Army first as a Royal Electrical and Mechanical Engineer and then as part of the Royal Army Physical Training Corps where he served in Bosnia and Afghanistan, Jay Belam wanted a new challenge. He could see his military career mapped out neatly before him and spending the rest of his working life travelling along a predictable path no longer appealed. He decided the time was right to shake things up a bit and take his chances in Civvy Street.

As he had no previous business experience it made sense to look at franchising and after considerable research given his REME background and love of cars he chose leading mobile vehicle paintwork repairer Revive! setting up Revive! Guildford in 2011. Jay’s business is now one of the top performing Revive! territories repairing scuffs and scrapes to vehicle bodywork and alloy wheels for car dealerships and members of the public.

Jay believes his military background and discipline gives him the confidence to deal with any scenario thrown his way which has been a great asset for life outside the forces.  Said James: “The environment in the army was much harder than anything I have to deal with running my business. I learned how to communicate with people at all levels which makes it easy for me to go into big dealerships and interact with customers.

But it hasn’t all been plain sailing. One of Jay’s biggest challenges has been employing people and learning how to manage staff in a civilian environment. He explained: “I learned very early on that not everybody in the world wants to be treated like a soldier! I had a very military mind-set. I had to realise that whilst even the worst soldiers are extremely disciplined, civilians react completely differently. It took me a while to adapt and change my attitude.”

But his new approach clearly paid off. Now Jay runs a fleet of six vans and a workshop where vehicles from busy trade customers are repaired. He has grown his turnover year on year and has employs eight people.

More expansion is planned for Revive! Guildford.  Over the next five years Jay wants to double the size of his business. “I realised that it has got to the point that I’m no longer just an ex-army bloke who paints cars – I’ve got a business that’s going places. “

  • Revive! Auto Innovations (UK) Ltd

    Contact details

    Member - Full
    Automotive Services
    Mark Llewellyn
    Revive! Auto Innovations (UK) Ltd  
    0800 917 4379
    Rugby, Warwickshire

    Business description

    Revive! provides a national service repairing minor damage on vehicles. Our franchisees are business minded individuals who drive multi van operations. A fully comprehensive training and development package is provided to help employ. Specific repair experience is not essential as full training is given. Important elements for a Revive! franchisee are good communication skills and the desire to grow a business.

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    Rush Hair & Beauty - Franchisee case study

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