Case Study - Heather Ratcliffe

Heather“I have been working with Swimtime for seven years. For five years I was teaching swimming every day of the week and then took on an administration role for my franchise area office. In 2011 I had an opportunity to buy a Swimtime franchise and continue to grow the business in my area. I knew that huge and ongoing support from central office would be offered and with that in mind felt this was a fantastic exciting challenge to take.

“Each day is different and generally involves answering emails and phone calls for new enquirers and existing customers, planning and organising new courses and looking for new sites. Most importantly I like to have contact with swimming teachers and club managers to ensure the swim programmes are running to the highest possible standards.

“My biggest challenge was in the first three months of taking on the franchise, I lost three venues which meant finding new pools to transfer swimming programmes to. Now I have a busy swim programme and have built up Swimtime’s reputation in the Midlands region.

“If you are thinking of buying a franchise, you must be passionate about the business, be self-motivated and willing to work seven days a week to see results.

“My future plans are to continue to grow my franchise area to enable me to have a bright and comfortable future.”

  • Swimtime UK Ltd

    Contact details

    Member - Full
    Educational Services
    Mr Theo Millward
    Swimtime UK Ltd  
    0333 2001717

    Business description

    Swimtime have been teaching swimming lessons since 1997. Swimtime is now an established brand in the leisure industry with a national network of Franchises. They work with over 300 independent swimming teachers nationwide teaching in hundreds of health clubs, hotels and schools across the UK. Managing your own Swimming School is challenging and fun requiring 100% commitment & dedication. You will need to be self-motivated and determined to succeed. This is a full time business. Careful planning and the right team in place is the key to running a successful Swimtime franchise. The benefits will be flexible working hours and generous financial reward.

    The Alternative Board - Franchisee case study

    This franchisee has 20 years business experience in various industry sectors. He has previously worked at director level for two of the UK's largest FMCG Plcs.

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