Case Study - Jane McCahill

Jane“I chose Swimtime because it was an opportunity to run my own business. Owning a franchise meant I would receive full support from the franchisor and central office staff. This is the benefit of franchising with a company whose reputation continues to grow through a high quality national brand.

“I was at a crossroads in my career in customer service at the time. My background was in retail and although I was new to the swimming industry my business and customer experience was very relevant and beneficial.

“Every day is different and subject to change, so flexibility is vital! I communicate with customers, instructors and club managers on a daily basis, either face-to-face or by phone, and keep on top of everything that is happening. I have great support in the office too which is so important. This enables me to also focus on all other aspects of my business - future growth opportunities, recruitment, accounts etc..

“The main challenges are juggling all my responsibilities and seeking opportunities for growth in a difficult economic environment. I look after a large geographical area so prioritising and understanding different demographics and local economies is also a challenge.

“I would advise anyone thinking about buying into a franchise to research the market fully. Look at the company, product and opportunity before investing. I am definitely a supporter and am so glad that I took the chance to do something for myself and my family. I am fully focussed because it is my business. The development of my Swimtime franchise, its reputation and success, is all down to me!”

  • Swimtime UK Ltd

    Contact details

    Member - Full
    Educational Services
    Mr Theo Millward
    Swimtime UK Ltd  
    0333 2001717

    Business description

    Swimtime have been teaching swimming lessons since 1997. Swimtime is now an established brand in the leisure industry with a national network of Franchises. They work with over 300 independent swimming teachers nationwide teaching in hundreds of health clubs, hotels and schools across the UK. Managing your own Swimming School is challenging and fun requiring 100% commitment & dedication. You will need to be self-motivated and determined to succeed. This is a full time business. Careful planning and the right team in place is the key to running a successful Swimtime franchise. The benefits will be flexible working hours and generous financial reward.

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