Atlas Mapping adopt the latest tools, maps and demographic data, combined with expertise, to aid franchisors in developing commercially sensible and manageable territories for their franchisees, whilst also allowing franchisors to determine the best placement for franchise locations. The new Brand Partnership brings these services to members of the bfa with a 10% discount in recognition of their investment in ethical franchising. This will be further backed up by a number of other exclusive benefits to members being developed by Atlas Mapping.
Jon Bellamy, managing director of Atlas Mapping, said: “As a strong supporter of ethical franchising, I am extremely proud that the bfa chose us to become their newest Brand Partner. My team and I have worked tirelessly to ensure that our solutions are not only market-leading, but that we educate our clients on how best to interpret the results. In doing so, we’ve helped new franchisors ensure that their franchisees receive the right commercial opportunity and helped established franchisors better support their new and established franchisees.”
Brian Smart, director general of the bfa, said: “The right expert advice is essential in good franchising. Atlas Mapping have already shown their ability to provide such expertise with a number of our existing members, establishing a sound name for themselves in the industry. We are delighted to be working with Atlas Mapping as our new Brand Partner as they have shown great support for this industry and they’re committed to helping their clients build stronger franchise businesses for the future.”
Bellamy continued: “Territory mapping and related services have traditionally been given less priority over other equally important aspects of franchising. The Brand Partnership with the bfa helps us to extend our reach to the market, which in turn helps us to provide free education regarding our field to bfa members that will ultimately benefit the entire industry.”
Only a very small number of companies will become Brand Partners of the bfa, with each partnership building strong relationships to further support members of the bfa and their continuous investment into ethical franchising practices.