With in-depth and practical knowledge of franchising, and with many franchise clients, Printing.com understands the demands of print and design in franchising. With Printing.com’s sophisticated BrandDemand system and significant cost savings to members, the new Brand Partnership helps support members in further developing successful franchise businesses.
Simon Davies, regional director of Printing.com, said: “From the outset of franchising Printing.com we’ve been actively involved with the bfa. As we move forward offering other franchisors sophisticated solutions for their printing needs, we felt it was important we found ways to do this via the bfa. The Brand Partnership enables us to do that, to promote our special offering and give something back to the franchise community.”
The BrandDemand print solution is designed specifically for franchised networks. It lets franchisees create their own marketing materials for print, web, and digital, while preventing changes that could alter the branding, core messages and design guidelines.
Brian Smart, director general of the bfa, said: “Brand management and presentation are critical aspects of franchising. Partnering with Printing.com who understand branding issues in franchising brings a great benefit to our members. They have been great supporters of the bfa and franchising for many years and we greatly look forward to working with them on this new initiative providing new benefits to our members.”
Printing.com will work closely with the bfa to deliver advantageous services to the industry which specifically benefit members of the Association in recognition of their investment in, and dedication to, ethical franchising.