Greeting card publisher and franchisor Card Connection has announced its new business development manager for the south east as Cherry Tatlow. Cherry will now be responsible for helping Card Connection franchisees in London, the South East and Anglia maximise the potential of their respective franchise businesses.

Cherry, who has been known for her ‘singing voicemails’, said: “I am very much looking forward to working with the franchisees and hoping my lively, energetic and approachable style will help and motivate them to be the best that they can be!

“I will be working specifically to identify areas where more support is needed in order to achieve expansion within individual businesses. From helping franchisees get organised, to advising on how to capitalise on new business opportunities, I am keen to use my experience to assist franchisees to realise the full extent of their potential. I know I will be singing their praises very soon!”

Prior to joining Card Connection Cherry was a regional sales manager for a field marketing agency working with the electronics giant Sony. Previously she had worked in various national and regional sales roles for organisations in the retail sector including Bingo Lotto, T-Mobile and United Biscuits.