Rod Harlow has been promoted to the newly-created position of sales director for Driver Hire Training, the training arm of the franchise business. He was previously area development manager for Driver Hire’s south west region. 

Rod’s remit is to develop Driver Hire Training into a market-leading training company, with a full portfolio of classroom and online commercial training products for the logistics sector. Driver CPC (Certificate of Professional Competence) will continue to be its core product.

“I’m looking forward to further developing Driver Hire’s training offer for the benefit of our franchisees,” Rod said. “The success of our Driver CPC training programme suggests there are massive opportunities for good quality, cost-effective training. Developing new skills, such as fuel efficient driving, can have a real impact on operators’ fuel costs and give drivers greater job satisfaction.”

Whilst Rod takes responsibility for business development and growth, head of training Richard Armitage remains responsible for the creation, development and delivery of all Driver Hire’s training programmes.