Home Instead Senior Care is reporting a positive start to the year having signed up 12 new franchise territories in the past 10 weeks.

The company started 2011 with 80 franchise offices and expects to break the 100 office barrier by May. Home Instead's offices achieved UK wide revenues in 2008 of £5 million which, by 2010, had more than trebled to £16 million.

The team at Home Instead says that the fact that issues surrounding care of the elderly are receiving increasing amounts of media coverage has resulted in increasing levels of interest in their franchise opportunity with enquiries reaching unprecedented levels.

Founder and managing director of Home Instead in the UK, Trevor Brocklebank said: "Growth over the past 12 months has been phenomenal. I believe that this is down to a number of factors. Firstly we are totally focused in what we do, providing at-home care for the elderly, and we have established a reputation within the care community of doing this exceptionally well.

"Secondly this focus extends to our network of franchise owners who receive training and support from day one.

"Finally, our service is in demand and it's a huge growth sector. Our population is ageing and we are all aware that the state is unable to support everyone, so there is a real need for our service.