Little Kickers, the children’s football franchise which places equal emphasis on developing early learning skills and providing kids with a solid introduction to the beautiful game, has announced a commercial partnership with one of the world’s oldest sports brands.

Recent discussions with Mitre have resulted in the companies working together to develop a selection of merchandise which will be available over the coming months, starting with kits in the autumn.

“We are delighted to have formed the relationship with Mitre,” commented Daniel Brownlie, Little Kickers director of coaching. “Their products have a great reputation and are of excellent quality.  We are very excited to be working closely with them on the development of other products.”

Nicki Lesirge, marketing manager at Mitre, commented: “We are proud to associate ourselves with Little Kickers, an organization which shares our commitment to excellence across all levels of the game.”

Little Kickers has expanded through franchising since 2004, and now operates through a network of 160 franchisees in the UK with master franchisees operating in locations as diverse as South Africa, Canada, New Zealand, Cyprus and Ecuador, with plans for further overseas franchises in the pipeline.