Natures Purest founder and managing director Jane Albon recently joined prime minister David Cameron and around 50 other business leaders on a trade mission to Sao Paulo and Rio de Janeiro, with the government keen to grow UK exports to the world’s sixth-largest economy.

Leicestershire-based Natures Purest, which manufactures and sells naturally coloured, pure cotton products for babies, has achieved strong overseas sales in recent years through the backing of UK Trade & Investment (UKTI) and now trades in almost 40 countries worldwide. With two stores already trading in Sao Paulo and a third set to open in Rio shortly, Brazil is a key market for the brand, with seven further company-owned stores set to open before 40 more are created using the franchise model.

Jane was delighted to attend the trip, saying: “I was one of only three SMEs. It was amazing and a fantastic experience. I was very proud to be asked.

"They absolutely adore their children out there, and there's a large birth rate. There is a middle market where there is so much money. It's fabulous for us!"

Lord Green, trade and investment minister, said: “Brazil's fast-growing economy offers many opportunities for UK companies. Trade between our two nations increased by a quarter in the last two years and London's successful summer of sport has helped to raise the profile of British companies even further.

"I congratulate Natures Purest for securing new business in Brazil. Getting more companies exporting is a crucial part of the Government's plan for growth."

Despite already receiving franchise enquiries from within several overseas countries, the business is first focusing on its profile in the UK. Jane and her team are looking to expand their marketplace closer to home with the announcement that 25 UK franchises will be made available nationwide. The company hopes its expansion will double turnover within 3 years and create around 80 jobs in the UK.

Jane also recently celebrated making it through to the finals of the Institute of Directors Director of the Year Awards, having won the East Midlands Global Business category.