Tatty Bumpkin, which runs yoga-inspired classes for children based around a character doll, has added 6 franchisees to its network during June, taking the number of operational franchisees up to 26 – an increase of 30% in a single month.
The new franchisees are: Wendy Eynon (Essex South East); Tara McGregor (Edinburgh West); Julie Bowers (Nottingham East); Andrea Warner (Cheltenham); Emma Creed (Brighton); and Louise Steele (South East Oxfordshire).
Tara was delighted to take on the company’s first-ever franchise in Scotland. She said: "I can’t believe no-one is running Tatty Bumpkin in Scotland yet. The sessions are well thought-out and have real depth, it works so well with key aspects of the Curriculum for Excellence. The children, nursery staff, parents and I have all really enjoyed the sessions I have run so far and I feel so lucky that I get to do this as my job from now on!"
The ambitious franchise is looking further afield in the future – international expansion is also underway with a country licence to China currently being finalised.
Commenting on the company’s growth strategies, founder Sam Petter said: “We have invested in social media and SEO marketing, in addition to improving the communication via our website. New traffic is up 54%. In addition, over the past 18 months we have focused on consolidating and improving the sales of the existing network. This is reflected in better sales figures across all franchisees – up 39% on 2010/11.”