UK FRANCHISE INDUSTRY REWARDS EXCELLENCE AT THE 2007 FRANCHISE MARKETING AWARDS: THE WINNERS ANNOUNCED

UK franchise industry rewards excellence at the 2007 Franchise Marketing Awards: the winners announced

The leaders of the many major organisations that comprise the UK’s highly successful £11 billion franchise industry gathered to celebrate excellence in marketing at the 2007 Franchise Marketing Awards on Friday night.

More than 400 guests enjoyed a glamorous gala dinner held at London’s Marriott Hotel for the announcement of the winning companies whose investment in marketing and creativity have contributed significantly to the industry’s continuing development.

The Awards, hosted by well-known TV comedian Lee Hurst, proved to be highly successful and inspiring for all who attended with many guests enjoying the sumptuous dinner and dancing into the small hours.

The winners were:

Best Overall Marketing Campaign

• Prontaprint

Best Website

• Urban Planters Franchise

Most Innovative Marketing Campaign

• Gymboree

Best Franchisee Launch Programme

• Blazes

Best International Franchise Expansion Programme

• Cartridge World

Best Recruitment Literature

• Your Move

Best PR Campaign

• NBC Bird and Pest Solutions

Best Advertisement

• Thresher Group Franchise

Most Creative Exhibition Stand

• Totally Dynamic (Franchising)

Franchise Recruitment Team of the Year

• Select Group

Now in their second year, The Franchise Marketing Awards are held in recognition of the industry’s most innovative and effective marketing campaigns for products, services and franchisee recruitment. The Awards, judged by an independent panel of experts, recognise and reward companies that have raised their public awareness and, as a result, achieved sustainable growth.

David Tuck, Franchise Sales Manager of Venture Marketing Group, commented: “The franchise industry is one of the most dynamic and fastest growing in the UK, comprising talented and motivated individuals who go to great lengths to promote their business offerings in a highly competitive market. The Franchise Marketing Awards are about giving recognition to the creativity of companies and individuals who gain the attention of the world through innovative marketing.”

The Franchise Marketing Awards are supported by the British Franchise Association (bfa), The Daily Mail and Business Franchise Magazine, and sponsored by Lloyds TSB Business and Volkswagen Commercial Vehicles.