bfa/NatWest Franchise Survey 2015

Franchise Survey 2015

This is the 30th annual survey commissioned by the British Franchise Association (bfa), in partnership with NatWest and conducted by independent research consultancy BDRC Continental.

The survey provides a detailed in-depth analysis of franchising in the United Kingdom.

Survey contents include:

THE SIZE AND SCALE OF FRANCHISING IN THE UK 

  • Survey background and method
  • Headline figures
  • Analysis of the make-up of the sector

THE ECONOMIC CONTRIBUTION OF FRANCHISING 

  • Turnover
  • Employment
  • Franchising throughout the UK
  • International expansion

THE STRUCTURE AND DYNAMICS OF THE SECTOR

  • Franchising by industry sector
  • Different types of franchise and where they operate from
  • Churn levels
  • Regional data

FRANCHISEE RECRUITMENT & DEMOGRAPHICS

  • Where do franchisees come from and who are they?
  • Sources of information
  • Brand consideration
  • Lead generation and sign-up process

COSTS, FEES AND ONGOING CHARGES

  • Investment required for opening a new franchised unit
  • Levels of investment required for a resale

THE FRANCHISEE/FRANCHISOR RELATIONSHIP

  • Overall franchisee satisfaction levels
  • Franchisee-franchisor relationships
  • Perceived benefits of being a franchisee
bfa/NatWest Franchise Survey 2015
bfa/NatWest Franchise Survey 2015 £95.00 Includes shipping
 
 
  •  
    Safeclean - Franchisee case study

    Geraint is proof of the potential in the Safeclean franchise - he is one of the longest-serving franchisees anywhere in the UK, having celebrated his 30th anniversary with the network!

    Read the full case study
 
 
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