NatWest bfa Franchise Survey 2011

This is the 27th annual survey commissioned by the British Franchise Association (bfa), sponsored by NatWest and conducted by independent research consultancy BDRC.

The survey provides a detailed in-depth analysis of franchising in the United Kingdom.

Survey contents include:

FRANCHISE ACTIVITY IN THE UK 

• Survey background and method Franchise industry size
• Franchising in a broader context

IS THE RECESSION OVER FOR FRANCHISING? 

• Economic outlook and confidence 
• Projected impact of cuts and increases in VAT 
• Profitability 
• An industry which continues to expand 
• So what is the overall story?

THE ECONOMIC CONTRIBUTION OF FRANCHISING 

• Generating wealth Employment in franchising 
• Franchising across the UK 
• Exporting UK franchising

THE STRUCTURE OF THE FRANCHISE INDUSTRY 

• Franchising by industry sector 
• Types of franchise system 
• Churn in franchising

BUILDING THE FRANCHISING RELATIONSHIP 

• Where potential franchisees come from 
• Sources of information for franchisees 
• Franchisee brand consideration 
• Extent recruitment is an issue for Franchisors 
• Methods of recruitment 
• Lead generation and the sign up process 
• Levels of investment required to open a new franchised unit 
• Levels of investment required for a resale Levels of investment needed by new Franchisees 
• Recurring costs levied by franchisors 
• Costs involved in launching a franchise 
• Banking relationships

FRANCHISING COMMUNITY PROFILE AND RELATIONSHIPS 

• Franchise characteristics 
• Categories of franchisee 
• Franchisee and franchisor relationships 
• Franchisee satisfaction levels 
• Franchise status 
• Contracts and renewals 
• Thinking of the future 
• bfa membership

EXTERNAL PRESSURES ON FRANCHISING 

• Running costs 
• Burden of compliance 
• Regulation and compliance information sources 
• Going ‘green’ in franchising