NatWest bfa Franchise Survey 2012

This is the 28th annual survey commissioned by the British Franchise Association (bfa), sponsored by NatWest and conducted by independent research consultancy BDRC.

The survey provides a detailed in-depth analysis of franchising in the United Kingdom.

Survey contents include:

FRANCHISE ACTIVITY IN THE UK 

• Survey background and method
• Franchise industry size
• Franchising in a broader context

THE ECONOMIC CONTRIBUTION OF FRANCHISING 

• Turnover
• Employment in franchising
• Franchising throughout the UK
• Exporting UK franchising

THE STRUCTURE OF THE FRANCHISING INDUSTRY

• Franchising by industry sector
• Different types of franchise and where they operate from
• Churn in franchising

FRANCHISEE RECRUITMENT

• Where do franchisees come from?
• Sources of information
• Brand consideration
• Lead generation and sign-up process

COSTS, FEES AND ONGOING CHARGES

• Investment required for opening a new franchised unit
• Levels of investment required for a re-sale
• Recurring costs levied by franchisors
• Costs from a franchisee perspective
• Banking relationships

THE FRANCHISEE/FRANCHISOR RELATIONSHIP

• Overall franchisee satisfaction levels
• Contracts and renewals
• bfa membership

FRANCHISEE PROFILES

• Franchise characteristics

EXTERNAL PRESSURES ON FRANCHISING

• Running costs
• Compliance