60 Minute Guide to Franchising 2The 60 Minute Guide to Franchising 2

by Nigel Toplis and Geoff Marsh

This 60 minute guide gives a personal insight into researching the franchising process by focussing on the experiences of 12 different franchisees and their decision making process when buying into a franchise.

“What I particularly like about this ‘fast’ book are the case studies of why people went into franchising, what their experience has been and the questions they think anyone proposing to follow them should satisfy themselves about before buying into a business.” Sir Bernard Ingham, President of the bfa

THE 60 MINUTE GUIDE TO FRANCHISING 2
THE 60 MINUTE GUIDE TO FRANCHISING 2 £12.49 Includes shipping
 
 
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    The Alternative Board - Franchisee case study

    This franchisee’s particular expertise lies in sales and marketing, operations and strategic planning. He has specialist knowledge of the B2B distribution sector, and the food and chemical industries in particular.

    Read the full case study
 
 
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