A handy introduction to franchising for aspiring franchisees and franchisors
This guide offers advice from major figures in the industry on essential areas for prospective franchisees, such as the ethics of franchising, raising finance, assessing franchises, the benefit of buying a resale; and, for prospective franchisors, on turning a business into a franchise, the structures available, preparing operations manuals, setting fees and performance targets for franchisees, and expanding internationally.
A particularly valuable section provides samples from a leading franchise lawyer, Mark Abell (Bird & Bird), of a conventional franchise agreement between the franchisor and franchisee, and an international master franchise agreement between the franchisor and an investor taking the franchise for an entire country, acting as a virtual franchisor.
The authors, in addition to Abell, are (alphabetically): Nicola Broadhurst (Stevens & Bolton), Brian Duckett (The Franchising Centre), Cathryn Hayes (BFA), Richard Holden (Lloyds Banking Group), Penny Hopkinson (Manual Writers International), Manzoor Ishani (Sherrards), Paul Monaghan (The Franchising Centre), Derrick Simpson (Franchise Resales), Brian Smart (BFA), Lorna Smith (HSBC Bank) and Chris Wormald (fieldfisher). UK £7.99; other countries: £11.99.