The Franchising Handbook is the essential read The Franchising Handbook, Carl Readerfor any aspiring franchise owner. It is entirely focused on supporting you through the journey ahead. You will discover what franchisors are looking for, how to make a success of your venture, the pitfalls to look out for, what can or cannot be negotiated, and how best to present yourself to ensure that you win the franchise you want. It is packed with case studies and advice from experienced franchisors and franchise experts telling you exactly what you need to know.

Written in a simple, jargon-free style, this book provides everything you need to know to decide if franchising is for you and gives you practical step-by-step instructions for making your franchise a success.

Written by Carl Reader of d&t Chartered Accountants, a bfa-accredited affiliate brand, and former bfa Northern Forum Chair.

 
 
  • Michael Cameron
    Oscar Pet Foods - Franchisee case study

    Michael Cameron and Oscar were destined to meet – eventually. Within in a year of selling his printing company in Paisley, Michael became anxious to get back to work only to find Oscar just around the corner.

    Read the full case study
 
 
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