Benefits of the bfa website
- The bfa website receives over 20,000 unique visitors each month
- The number of click throughs from the bfa website to member websites is over 200,000 annually
- The bfa member directory is the top page visited after the homepage
- The bfa website is consistently ranked as one of the most valuable websites for recruiting franchisees in franchisor surveys
The stats above exclude the automatic “bots” and “spiders” that visit all websites. These numbers are from real visitors!
About the bfa website
The bfa website has been designed with education and advice as the top priority. As the authoritative website for the industry it is important to ensure that whether you are a prospective franchisee or franchisor, you start by getting an objective view of franchising and are able to make sound decisions. This is why the bfa website has become a leading resource for the media when writing about the industry.
The intrinsic benefit to members of this approach is that they are put forward as the franchisors and expert advisors that have been accredited against a strict set of ethics and standards. This means that our members are the top pages visited on the website.
We also find that many prospective franchisees use the bfa website to check that the company they are talking to is a member before progressing any further.
A fair playing field
You will see that the bfa website does not allow members to buy better positioning over fellow members. All listings are fair and free as part of membership. Every member is provided with the option to provide the same information, profiles, case studies and images. This ensures that prospects are informed about franchise opportunities without bias.
This is also the same for the news pages, which can provide a hugely powerful profile platform. All members can submit news for the bfa website – and all news is judged against the same criteria.
The bfa does not list any non-accredited members on the site. This ensures that prospects visiting the site can be sure that they are only dealing with accredited, quality businesses.
As well as the online profiles and ability to submit news, the bfa also provides access to a Members’ Area. This section of the website provides a host of benefits, from technical bulletins, downloadable surveys, guides – and even statistics on the number of people clicking through from your online profile.
Find out more about joining the bfa
There are a host of resources and benefits that can support you in franchising. Find out how membership of the bfa can help you reach your full potential.